Overview

Topics will include:

A Crisis Management Exercise, completed during a one-day field trip, where students will be required to prepare an appropriate response to a series of simulated events that unfold over the course of a match day.

Development of a Business Plan for a proposed affinity product partnership, linking the football club's brand to the marketing of another product.

Topics will include:

A Crisis Management Exercise, completed during a one-day field trip, where students will be required to prepare an appropriate response to a series of simulated events that unfold over the course of a match day

Development of a Business Plan for a proposed affinity product partnership, linking the football club's brand to the marketing of another product.

Assessment Strategy

-threshold -D- to D+ (40-49%): No major omissions or inaccuracies in the deployment of information/skills. Some grasp of theoretical/conceptual/practical elements. Integration of theory/practice/information present intermittently in pursuit of the assessed work's objectives.

-good -B- to B+ (60-69%): Very good performance Most of the relevant information accurately deployed. Good grasp of theoretical/conceptual/practical elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Evidence of the use of creative and reflective skills.

-excellent -A- to A+ (70%+): Outstanding performance. The relevant information accurately deployed. Excellent grasp of theoretical/conceptual/practice elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Strong evidence of the use of creative and reflective skills.

-another level-C- to C+ (50-59%): Much of the relevant information and skills mostly accurately deployed. Adequate grasp of theoretical/conceptual/practical elements. Fair integration of theory/practice/information in the pursuit of the assessed work's objectives. Some evidence of the use of creative and reflective skills.

Learning Outcomes

• Apply theories and techniques covered in other modules, facilitating integration of studies across a range of functional areas of management.

• Demonstrate teamwork and presentational skills in a simulated environment under time pressure, and communicate and interact with non-academic professionals.

• Participate in a management process in a simulated situation, and demonstrate experience of functional areas such as customer and media relations.

• Understand the issues involved in solving complex problems facing organisations.