Module ASB-2414:
Management: Planning and Control
Management: Planning and Control 2022-23
ASB-2414
2022-23
Bangor Business School
Module - Semester 1 & 2
20 credits
Module Organiser:
John Goddard
Overview
Topics will include:
A Crisis Management Exercise, completed during a one-day field trip, where students will be required to prepare an appropriate response to a series of simulated events that unfold over the course of a match day.
Development of a Business Plan for a proposed affinity product partnership, linking the football club's brand to the marketing of another product.
Topics will include:
A Crisis Management Exercise, completed during a one-day field trip, where students will be required to prepare an appropriate response to a series of simulated events that unfold over the course of a match day
Development of a Business Plan for a proposed affinity product partnership, linking the football club's brand to the marketing of another product.
Assessment Strategy
-threshold -D- to D+ (40-49%): No major omissions or inaccuracies in the deployment of information/skills. Some grasp of theoretical/conceptual/practical elements. Integration of theory/practice/information present intermittently in pursuit of the assessed work's objectives.
-good -B- to B+ (60-69%): Very good performance Most of the relevant information accurately deployed. Good grasp of theoretical/conceptual/practical elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Evidence of the use of creative and reflective skills.
-excellent -A- to A+ (70%+): Outstanding performance. The relevant information accurately deployed. Excellent grasp of theoretical/conceptual/practice elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Strong evidence of the use of creative and reflective skills.
-another level-C- to C+ (50-59%): Much of the relevant information and skills mostly accurately deployed. Adequate grasp of theoretical/conceptual/practical elements. Fair integration of theory/practice/information in the pursuit of the assessed work's objectives. Some evidence of the use of creative and reflective skills.
Learning Outcomes
- Apply theories and techniques covered in other modules, facilitating integration of studies across a range of functional areas of management.
- Demonstrate teamwork and presentational skills in a simulated environment under time pressure, and communicate and interact with non-academic professionals.
- Participate in a management process in a simulated situation, and demonstrate experience of functional areas such as customer and media relations.
- Understand the issues involved in solving complex problems facing organisations.
Assessment method
Group Presentation
Assessment type
Summative
Description
Crisis Management Exercise
Weighting
30%
Due date
15/11/2022
Assessment method
Group Presentation
Assessment type
Summative
Description
Business Plan Group Presentation
Weighting
20%
Due date
06/03/2023
Assessment method
Coursework
Assessment type
Summative
Description
Business Plan Marketing Leaflet
Weighting
10%
Due date
06/03/2023
Assessment method
Coursework
Assessment type
Summative
Description
Business Plan Final Report
Weighting
40%
Due date
24/04/2023