Module ASB-3114:
e-Marketing
Module Facts
Run by Bangor Business School
10.000 Credits or 5.000 ECTS Credits
Semester 1
Organiser: Dr Sonya Hanna
Overall aims and purpose
To examine how organisations can use the Internet to support their marketing activities, covering aspects of the subject ranging from environmental analysis to strategy development and implementation.
Course content
The content will include an introduction to e-marketing, concepts and practices in relation to among others e-marketing strategy and the e-marketing environment, the changing face of retailing and mobile communications.
The module is based on and designed to develop students' skills in critical reading of journal articles and presentation skills.
Assessment Criteria
threshold
D- to D+ (40-49%): No major omissions or inaccuracies in the deployment of information/skills. Some grasp of theoretical/conceptual/practical elements. Integration of theory/practice/information present intermittently in pursuit of the assessed work's objectives.
good
B- to B+ (60-69%): Very good performance Most of the relevant information accurately deployed. Good grasp of theoretical/conceptual/practical elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Evidence of the use of creative and reflective skills.
excellent
A- to A+ (70%+): Outstanding Performance. The relevant information accurately deployed. Excellent grasp of theoretical/conceptual/practice elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Strong evidence of the use of creative and reflective skills.
C- to C+
C- to C+ (50-59%): Much of the relevant information and skills mostly accurately deployed. Adequate grasp of theoretical/conceptual/practical elements. Fair integration of theory/practice/information in the pursuit of the assessed work's objectives. Some evidence of the use of creative and reflective skills.
Learning outcomes
-
Evaluate professional/commercial and academic literature.
-
Demonstrate an understanding of e-Marketing.
-
Critically evaluate the application of e-marketing to case-study organisations.
-
Examine the nature of e-Marketing in contemporary and changing organisational environments.
Assessment Methods
Type | Name | Description | Weight |
---|---|---|---|
INDIVIDUAL PRESENTATION | Individual Case-study Presentation | You are asked to research a company and to critically evaluate its Marketing strategy. |
40.00 |
EXAM | Exam S1 | A choice of 4/5 questions, you are to answer 2. These maybe essay questions divided into sub-questions with each sub-question commanding a number of marks. |
60.00 |
Teaching and Learning Strategy
Hours | ||
---|---|---|
Lecture | One 2-hour lecture per week for 10 weeks, and 2 additional 1-hour sessions in weeks 2 (6) and 10 (14). |
22 |
Private study | 80 hrs study required outside formal timetabled session. |
78 |
Transferable skills
- Exploring - Able to investigate, research and consider alternatives
- Information retrieval - Able to access different and multiple sources of information
- Inter-personal - Able to question, actively listen, examine given answers and interact sensitevely with others
- Presentation - Able to clearly present information and explanations to an audience. Through the written or oral mode of communication accurately and concisely.
- Teamwork - Able to constructively cooperate with others on a common task, and/or be part of a day-to-day working team
Subject specific skills
- Ability to work with people from a range of cultures.
- Building and maintaining relationships.
- Communication and listening including the ability to produce clear, structured business communications in a variety of media.
- Conceptual and critical thinking, analysis, synthesis and evaluation.
- Self-management: a readiness to accept responsibility and flexibility, to be resilient, self-starting and appropriately assertive, to plan, organise and manage time.
Courses including this module
Compulsory in courses:
- 8N60: BA Business Studies and Marketing (with International Exp) year 4 (BA/BSMIE)
- R1N1: BA French with Marketing year 4 (BA/FRMKT)
- R2N1: BA German with Marketing year 4 (BA/GERMKT)
- N500: BA Marketing year 3 (BA/MK)
- N5R3: BA Marketing with Italian year 4 (BA/MKITAL)
- N5R1: BA Marketing with French year 4 (BA/MKTFR)
- NR51: BA Marketing and French (4 year) year 4 (BA/MKTFR#)
- N5R2: BA Marketing with German year 4 (BA/MKTGER)
- NR52: BA Marketing and German (4 year) year 4 (BA/MKTGER4)
- NR53: BA Marketing and Italian (4 year) year 4 (BA/MKTITAL)
- NR54: BA Marketing and Spanish (4 year) year 4 (BA/MKTSP)
- N5R4: BA Marketing with Spanish year 4 (BA/MKTSP#)
- R4N5: BA Spanish with Marketing year 4 (BA/SPMKT)
- N503: BSc Marketing (Bangor International College) year 3 (BSC/BICMRK)
- N2N5: BSc Business Management and Marketing year 3 (BSC/BMM)
- N2NC: BSc Business Man & Marketing (4 yr with Incorp Foundation) year 3 (BSC/BMM1)
- NNM1: BSc Business Studies & Marketing with Intl Experience year 4 (BSC/BSMIE)
- NN1M: BSc Business Studies and Marketing year 3 (BSC/BSMKT)
- NN1K: BSc Business Studies & Marketing (4 year with Incorp Found) year 3 (BSC/BSMKT1)
- N501: BSc Marketing year 3 (BSC/MKT)
- N50B: BSc Marketing (4 year with Incorporated Foundation) year 3 (BSC/MKT1)
- N50F: BSc Marketing year 3 (BSC/MKTF)
- C6N5: BSc Sport Science & Marketing year 3 (BSC/SSM)
- CN5P: Sport Science and Marketing with Placement Year year 4 (BSC/SSMP)
- M104: LLB Law with Business Studies (International Experience) year 4 (LLB/LIB)
Optional in courses:
- NN45: BA Accounting and Banking year 3 (BA/AB)
- NQ26: BA Astudiaethau Busnes a Chymraeg year 3 (BA/ABCH)
- NN36: BA Accounting and Banking with International Experience year 4 (BA/ABIE)
- N400: BA Accounting and Finance year 3 (BA/AF)
- N401: BA Accounting & Finance (with International Experience) year 4 (BA/AFIE)
- NR43: BA Accounting/Italian year 4 (BA/AIT)
- NR44: BA Accounting/Spanish year 4 (BA/ASP)
- N322: BA Banking and Finance year 3 (BA/BIF)
- N2T1: BA Business Management and Chinese year 4 (BA/BMCH)
- N2R1: BA Business Management and French year 4 (BA/BMFR)
- N2R2: BA Business Management and German year 4 (BA/BMG)
- N2R3: BA Business Management and Italian year 4 (BA/BMI)
- N2M1: BA Business Management and Law year 3 (BA/BML)
- N2R4: BA Business Management and Spanish year 4 (BA/BMS)
- NN14: BA Business Stud & Finance (with International Experience) year 4 (BA/BSFIE)
- N1R1: BA Bus Stud with French year 4 (BA/BSFR)
- N1R2: BA Business Studies with German year 3 (BA/BSGER)
- N1R3: BA Business Studies with Italian year 3 (BA/BSIT)
- N1R4: BA Business Studies with Spanish year 3 (BA/BSSP)
- N107: BA Business year 3 (BA/BUS)
- NM11: BA Business and Law year 3 (BA/BUSALAW)
- N1T1: BA Business Studies and Chinese year 4 (BA/BUSCH)
- NM1B: BA Business and Law (4 year with Incorporated Foundation) year 3 (BA/BUSLAW1)
- N100: BA Business Studies year 3 (BA/BUSS)
- NR1C: BA Business Studies/French year 4 (BA/BUSSF)
- NR1F: BA Business Studies and German year 4 (BA/BUSSG)
- NR1H: BA Business Studies and Italian year 4 (BA/BUSSI)
- N102: BA Business Studies (with International Experience) year 4 (BA/BUSSIE)
- NR1K: BA Business Studies and Spanish year 4 (BA/BUSSS)
- LN15: BA Accounting & Economics (with International Experience) year 4 (BA/ECAIE)
- R1NC: BA French with Business Studies year 4 (BA/FBS)
- NR41: BA French/Accounting year 4 (BA/FRA)
- NR42: BA German/Accounting year 4 (BA/GA)
- R2NC: BA German with Business Studies year 4 (BA/GBS)
- N2N4: BA Management with Accounting year 3 (BA/MAF)
- R4N1: BA Spanish with Business Studies year 4 (BA/SPBS)
- NN44: BSc Accounting and Banking with International Experience year 4 (BSC/ABIE)
- NN43: BSc Accounting and Banking year 3 (BSC/ACCB)
- NN46: BSc Accounting and Banking (4 year with Incorp Found) year 3 (BSC/ACCB1)
- NN3F: BSc Accounting and Banking year 3 (BSC/ACCBF)
- NL41: BSc Accounting and Economics year 3 (BSC/ACCEC)
- NL4B: BSc Accounting and Economics (4 year with Incorp Foundation) year 3 (BSC/ACCEC1)
- NL4F: BSc Accounting and Economics year 3 (BSC/ACCECF)
- NN4J: BSc Accounting and Finance (4 year with Incorp Found) year 3 (BSC/ACCF1)
- NN4H: BSc Accounting and Finance year 3 (BSC/ACCFIN)
- NN4F: BSc Accounting and Finance year 3 (BSC/ACCFINF)
- N402: BSc Accounting & Finance (with International Experience) year 4 (BSC/ACCFINIE)
- NN4P: BSc Accounting and Finance with Placement Year year 4 (BSC/ACCFINP)
- NL42: BSc Accounting and Economics with International Experience year 4 (BSC/AEIE)
- N109: BSc Bus Analytics w Financial Tech year 3 (BSC/BAFT)
- L190: BSc Business Economics year 3 (BSC/BEC)
- L19B: BSc Business Economics (4 year with Incorporated Foundation) year 3 (BSC/BEC1)
- L19F: BSc Business and Economics year 3 (BSC/BECF)
- L191: BSc Business Economics with International Experience year 3 (BSC/BECIE)
- L19P: BSc Business Economics with Placement Year year 4 (BSC/BECP)
- N406: BSc Accounting and Finance (Bangor International College) year 3 (BSC/BICAF)
- L192: BSc Business Economics (Bangor International College) year 3 (BSC/BICBE)
- N105: BSc Business Studies (Bangor International College) year 3 (BSC/BICBS)
- N106: BSc Business Stud & Finance (Bangor International College) year 3 (BSC/BICBSF)
- L193: BSc Financial Economics (Bangor International College) year 3 (BSC/BICFE)
- NN24: BSc Management with Account (Bangor International College) year 3 (BSC/BICMNA)
- N2ND: BSc Business Management with Accounting year 3 (BSC/BMA)
- N3NF: BSc Business Management with Accounting year 3 (BSC/BMAF)
- N2NP: BSc Business Management with Accounting with Placement Year year 4 (BSC/BMAP)
- NN23: BSc Business Management and Finance year 3 (BSC/BMF)
- NN2B: BSc Business Man & Finance (4 year with Incorp Foundation) year 3 (BSC/BMF1)
- NN2F: BSc Business Management and Finance year 3 (BSC/BMFINF)
- NN2P: Business Management and Finance with Placement Year year 4 (BSC/BMFP)
- N101: BSc Business Studies year 3 (BSC/BS)
- N10B: BSc Business Studies (4 year with Incorporated Foundation) year 3 (BSC/BS1)
- NN1H: BSc Business Studies and Finance year 3 (BSC/BSFIN)
- NN1J: BSc Business Studies and Finance (4 year with Incorp Found) year 3 (BSC/BSFIN1)
- L111: BSc Financial Economics year 3 (BSC/FINEC)
- L11B: BSc Financial Economics (4 year w Incorporated Foundation) year 3 (BSC/FINEC1)
- L11F: BSc Financial Economics year 3 (BSC/FINECF)
- N2NK: BSc Management with Accounting year 3 (BSC/MWACC)
- N2NL: BSc Management with Accounting (4 year with Incorp Found) year 3 (BSC/MWACC1)
- C8N2: BSc Psychology with Business Management year 3 (BSC/PBM)
- C82B: BSc Psychology with Business (4yr with Incorp Foundation) year 3 (BSC/PWB1)
- 2R88: BSc Psychology with Business with International Experience year 4 (BSC/PWBIE)
- C6N1: BSc Sport Science & Business Management year 3 (BSC/SSB)
- M1N1: LLB Law with Business Studies year 3 (LLB/LBS)
- MN1B: LLB Law with Business (4year with Incorporated Foundation) year 3 (LLB/LBS1)