Module ASB-3152:
Ent, Creativity & Innov
Enterprise, creativity and innovation. 2024-25
ASB-3152
2024-25
Bangor Business School
Module - Semester 1
20 credits
Module Organiser:
Siwan Mitchelmore
Overview
Topics may include but will not be limited to:-
- Evolution of the concept of entrepreneurship
- Characteristics of Entrepreneurs
- Importance and role of SME’s in the Economy
- The new age of uncertainty
- Creativity and discovering a business idea
- Innovation and Entrepreneurship
- Family Business
- Corporate Entrepreneurship
- Franchising
- Entrepreneurial Leadership
Assessment Strategy
-threshold -D- to D+ (40-49%): No major omissions or inaccuracies in the deployment of information/skills. Some grasp of theoretical/conceptual/practical elements. Integration of theory/practice/information present intermittently in pursuit of the assessed work's objectives. -good -B- to B+ (60-69%): Very good performance Most of the relevant information accurately deployed. Good grasp of theoretical/conceptual/practical elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Evidence of the use of creative and reflective skills. -excellent -A- to A+ (70%+): Outstanding Performance. The relevant information accurately deployed. Excellent grasp of theoretical/conceptual/practice elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Strong evidence of the use of creative and reflective skills. -another level-C- to C+ (50-59%): Much of the relevant information and skills mostly accurately deployed. Adequate grasp of theoretical/conceptual/practical elements. Fair integration of theory/practice/information in the pursuit of the assessed work's objectives. Some evidence of the use of creative and reflective skills.
Learning Outcomes
- Critically assess the new age of uncertainty and its implications for entrepreneurs
- Critically evaluate the characteristics of entrepreneurs
- Examine the role and importance of entrepreneurs and entrepreneurship in the economy and society.
- Explore and critically evaluate the different options to new venture creation.
- Investigate the role of creativity and innovation in relation to entrepreneurship.
Assessment method
Exam (Centrally Scheduled)
Assessment type
Crynodol
Description
Essay-based exam.
Weighting
50%
Assessment method
Coursework
Assessment type
Crynodol
Description
COURSEWORK Individual essay based on application of concepts and theory. 2000 words.
Weighting
50%
Due date
06/11/2024