Overview

This module will cover key aspects of communicating scientific facts, concepts and ideas across a broad range of platforms and mediums. The use of different of styles will be considered to best promote and disseminate topical subjects. This will include writing and producing content for a variety of different media formats. Personal and professional marketing skills will be investigated, as an important form of scientific-related communication. A series of research seminars will be organised to cover a wide selection of scientific areas and presentation styles, giving students access to topics and academics they may otherwise not have come across. There will be a number of formative assessments throughout the module and an engaging summative assessment allowing students to play to their own strengths in the form of a piece of written or recorded scientific communication.

Learning Outcomes

• Analyse and understand the best method to express scientific findings and concepts to as wide, and as relevant, an audience as possible.

• Evaluate how different presentation, writing, information-giving and story-telling techniques are needed, depending on the audience, target and medium used, and develop an effective approach to using a variety of them.

• Synthesise information from a wide variety of sources in-order to gain an insight into topical work– and communicate it to a mixed audience.