Modules for course N2N5 | BSC/BMM
BSc Business Management and Marketing
This is a provisional list of modules to be offered on this course in the 2022–23 academic year.
The list may not be complete, and the final course content may be different.
You can also view the modules offered in the year 2021–22.
Find out more about studying and applying for this degree.
Year 1 Modules
Compulsory Modules
Semester 1
- ASB-1105: Principles of Business Mgmt (20) or
ADB-1105: Egwyddorion Rheoli Busnes (20) - ASB-1114: Business Analytics (20) or
ADB-1114: Dulliau Dadansoddi Busnes (20) - ASB-1600: Marketing (20) or
ACB-1600: Marchnata (20)
Semester 2
- ASB-1105: Principles of Business Mgmt or
ADB-1105: Egwyddorion Rheoli Busnes or
ADB-1114: Dulliau Dadansoddi Busnes - ASB-1600: Marketing or
ACB-1600: Marchnata
20 to credits from:
- ASB-1206: Tutorials in Management (20) (Semester 1 + 2)
- ASB-1207: Tutorials in Marketing (20) (Semester 1 + 2)
20 to 40 credits from:
- ASB-1110: Mgmt & Financial Accounting (20) (Semester 1 + 2) or
ADB-1110: Cyfrifeg Rheolaeth ac Ariannol (20) (Semester 1 + 2) - ASB-1300: CORE Economics (20) (Semester 1 + 2) or
ACB-1300: Economeg CORE (20) (Semester 1 + 2)
Optional Modules
0 to 20 credits from:
- QXS-1002: Vocabulary (10) (Semester 2)
- QXS-1003: Speaking and listening (10) (Semester 1)
- QXS-1004: Grammar and Writing 1 (10) (Semester 1)
- QXS-1005: Grammar and Writing 2 (10) (Semester 2)
Year 2 Modules
Compulsory Modules
Semester 1
- ASB-2111: Statistical Methods (20) or
ADB-2111: Dulliau Ystadegol (20) - ASB-2416: Operations Strategy (10)
Semester 2
- ASB-2109: Marketing Research (10)
- ASB-2111: Statistical Methods or
ADB-2111: Dulliau Ystadegol - ASB-2112: Business Information Systems (10) or
ADB-2112: Systemau Gwybodaeth Busnes (10) - ASB-2116: Consumer Behaviour (20)
- ASB-2117: The Marketing of Services (10)
Optional Modules
40 credits from:
- QXS-2001: Integrated English Skills 1 (10) (Semester 1)
- QXS-2002: Integrated English Skills 2 (10) (Semester 2)
- QXS-2003: Business English 1 (10) (Semester 1)
- QXS-2004: Business English 2 (10) (Semester 2)
- ASB-2320: Current Issues in Economics (20) (Semester 1 + 2)
- ASB-2400: Law for Business (20) (Semester 1 + 2)
- ASB-2406: Work Placement (10) (Semester 1 + 2) or
ACB-2406: Lleoliad Gwaith (10) (Semester 1 + 2) - ASB-2414: Management: Planning & Control (20) (Semester 1 + 2)
- ASB-2507: Management Accounting (20) (Semester 1 + 2)
- ASB-2508: Corporate Gov'nce & Regulation (10) (Semester 2)
- ASB-2511: Evolution of Mgmt Thought (10) (Semester 2)
- ASB-2512: Investment Banking (10) (Semester 1)
- ASB-2515: Financial Accounting 1 (10) (Semester 1) or
ADB-2515: Cyfrifeg Ariannol (10) (Semester 1) - ASB-2517: Marketing Communication (20) (Semester 1) or
ADB-2517: Cyfathrebu Marchnata (20) (Semester 1) - ASB-2521: Leadership and HRM (20) (Semester 1 + 2)
- QXS modules are for international students only.
Year 3 Modules
Compulsory Modules
Semester 1
- ASB-3103: Marketing Strategy & Man. (10)
- ASB-3114: e-Marketing (10)
- ASB-3122: Intl Business Competency (20)
Semester 2
- ASB-3009: Strategic Management (20)
- ASB-3119: Customer Insight Project (20)
- ASB-3532: Trends in Marketing (10)
Optional Modules
30 credits from:
- ASB-3104: Entrepreneurship Cap & Firm (10) (Semester 1) or
ADB-3104: Entrepreneuriaeth Cyf & Cwmni (10) (Semester 1) - ASB-3320: Current Issues in Economics (20) (Semester 1 + 2)
- ASB-3400: Law for Business (20) (Semester 1 + 2)
- ASB-3413: BusManagement Project (30) (Semester 1 + 2) or
ACB-3413: Prosiect Rheoli Busnes (30) (Semester 1 + 2) - ASB-3439: International Marketing (10) (Semester 2)
- ASB-3509: Corp. Social Responsibility (10) (Semester 2)
- ASB-3530: Brand Management (10) (Semester 1)
- Students may choose from the above list of modules subject to pre-requisites.