Modules for course N501 | BSC/MKT
BSc Marketing
Year 1 Modules
Compulsory Modules
The student must take 80 credits
from the modules in Compulsory Modules.
ASB-1603 Marketing in Practice
(20)
(Semester 2)
ASB-1604 Digital Marketing Essentials
(20)
(Semester 2)
Foundations of Marketing
The student must take 20 credits from
the modules in Foundations of Marketing.
ADB-1605 Egwyddorion Marchnata
Cymraeg
(20)
(Semester 1)
ASB-1605 Foundations of Marketing
(20)
(Semester 1)
Professional Marketing skills
The student must take 20 credits from
the modules in Professional Marketing skills.
ADB-1661 Sgiliau Marchnata Proffesiynol
Cymraeg
(20)
(Semester 1)
ASB-1601 Professional Marketing Skills
(20)
(Semester 1)
optional Students can also choose optional
modules from other Business School level 4 modules or from
elsewhere in the University, subject to timetabling
constraints.
ASB-1006 Management and enterprise
(20)
(Semester 1)
ASB-1602 Technology in Marketing
(20)
(Semester 2)
ASB-1007 CMI in Ethics, Sust, HRM, Tour
(20)
(Semester 2)
Year 2 Modules
Compulsory Modules
The student must take 80 credits
from the modules in Compulsory Modules.
ASB-2602 Services and Experiential MKT
(20)
(Semester 1)
ASB-2116 Consumer Behaviour
(20)
(Semester 2)
ASB-2603 Marketing Research and CRM
(20)
(Semester 2)
Marketing and Social Media
Communications The student must take 20 credits from
the modules in Marketing and Social Media
Communications.
ADB-2520 Cyfathrebu Marchnata a Chyfryn
Cymraeg
(20)
(Semester 1)
ASB-2520 Marketing & Soc Media Communic
(20)
(Semester 1)
Optional Modules Students can also choose optional
modules from other Business School level 5 modules or from
elsewhere in the University, subject to timetabling
constraints and pre-requisites.
ASB-2023 Princ of Lead & Emp Engagement
(20)
(Semester 1)
ASB-2020 Mgmnt Planning & Co-ordination
(20)
(Semester 1)
ASB-2019 Business Information Systems
(20)
(Semester 1)
ASB-2018 Op strat across the enterprise
(20)
(Semester 1)
ASB-2405 Law for Business
(20)
(Semester 2)
ASB-2518 Strategic Management Accountin
(20)
(Semester 2)
Professional Marketing Skills
This module is compulsory for
students entering year 2 of the programme and is not
available to students who took Professional Marketing
Skills in year 1. The student must take between 0 and 20
credits from the modules in Professional Marketing
Skills.
ASB-2601 Professional Marketing Skills
(20)
(Semester 1)
Year 3 Modules
Compulsory Modules
Semester 1
Semester 2
- ASB-3119: Customer Insight Project (20)
- ASB-3439: International Marketing (10)
- ASB-3532: Trends in Marketing (10)
Optional Modules
50 credits from:
- ASB-3009: Strategic Management (20) (Semester 2)
- ASB-3104: Entrepreneurship Cap & Firm (10) (Semester 1) or
ADB-3104: Entrepreneuriaeth Cyf & Cwmni (10) (Semester 1) - ASB-3122: Intl Business Competency (20) (Semester 1)
- ASB-3400: Law for Business (20) (Semester 1 + 2)
- ASB-3413: BusManagement Project (30) (Semester 1 + 2)
- ASB-3430: Consultancy Project (20) (Semester 2)
- Students may choose from the above list of modules subject to pre-requisites.