Modules for course N5AG | MSC/CDMA
MSc Consumer & Digital Marketing Analytics

This is a provisional list of modules to be offered on this course in the 2022–23 academic year.

The list may not be complete, and the final course content may be different.

You can also view the modules offered in the year 2021–22.

Course MSC/CDMA: MSC Cons & Digital Market Analytic Year 1

Compulsory Modules The student must take 120 credits from the modules in Compulsory Modules.

September Start Students The student must take 120 credits from the modules in September Start Students.

ASB-4006 Marketing Strategy (15) (Semester 1)

ASB-4530 Global Brand Management (15) (Semester 1)

ASB-4114 e-Marketing (15) (Semester 1)

ASB-4521 Int'l Marketing Communication (15) (Semester 1)

ASB-4440 Consumers in Global & Digital (15) (Semester 2)

ASB-4119 Customer Insight Analytics (30) (Semester 2)

ASB-4439 International Marketing (15) (Semester 2)

January Start Students The student must take 120 credits from the modules in January Start Students.

ABJ-4006 Marketing Strategy (15) (Semester 1)

ABJ-4114 e-Marketing (15) (Semester 1)

ABJ-4521 Int'l Marketing communication (15) (Semester 1)

ABJ-4530 Global Brand Management (15) (Semester 1)

ABJ-4119 Customer Insight Analytics (30) (Semester 2)

ABJ-4440 Consumers in Global & Digital (15) (Semester 2)

ABJ-4439 International Marketing (15) (Semester 2)

Summer Modules The student must take 60 credits from the modules in Summer Modules.

September Start Students The student must take 60 credits from the modules in September Start Students.

ASB-4904 Applied Business Projects (60) (Semester 3)

ASB-4524 Int'l Marketing Project (60) (Semester 3)

ASB-4525 Customer Consultancy Project (60) (Semester 3)

January Start Students The student must take 60 credits from the modules in January Start Students.

ABJ-4524 Int'l Marketing Project (60) (Semester 3)

ABJ-4904 Applied Business Projects (60) (Semester 3)

ABJ-4525 Customer Consultancy Project (60) (Semester 3)

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