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Module XUE-4031:
Applied Digital Graphics

Applied Digital Graphics 2022-23
XUE-4031
2022-23
School Of Computer Science And Electronic Engineering
Module - Semester 1
20 credits
Module Organiser: Katie Roberts-Tyler
Overview

Introductions to Adobe Photoshop and Illustrator; Creating and transforming vector graphics; Photo editing and manipulation; Visual branding; Product attributes - Concrete (physical) and abstract (emotional); Visual communication and language; Graphic design processes; Creative design briefs; Defining and creating graphic styles.

Assessment Strategy

-threshold -Assignment 1 50-59%:Suitable market and brand research, resulting in a logical design proposal. Links made between research and proposal. Some consideration to structure. Assignment 2 50-59%: Suitable application of graphics, demonstrating an understanding of visual language in relation to attributes and brand, with some application of current theory. -good -Assignment 1 60 -69%: In-depth and relevant market and brand research, insightful synthesis in the development of a range of design proposals. Good consideration to referencing and structure. Assignment 2 60 -69%: Effective application of graphics, demonstrating a good understanding of visual language in relation to attributes and brand, with some originality, and relevant application of current theory. -excellent -Assignment 1 70% and above: Comprehensive and fully referenced market and brand research, resulting in excellent insight and synthesis in the development of a professional range of design proposals. Excellent structure and presentation. All proposals are equally validated and justified, and are of a professional standard. Assignment 2:70% and above : Excellent application of graphics, highly original and creative outcome. Masterful application of graphics, outcome is highly original and of a professional/commercial standard.

Learning Outcomes

  • Apply effective communication methods and techniques in relation to attributes, identity and value.

  • Implement the creative process in a graphic design context.

  • Initiate, develop and realise an original creative outcome, which demonstrates initiative, personal responsibility, autonomy and a critical awareness of current practice, and audiences.

  • Present a range of viable options in response to a given design brief.

  • Undertake and present salient market and brand research.

  • Utilise graphic design software and understanding to design and produce a creative outcome.

Assessment method

Coursework

Assessment type

Crynodol

Description

Research presentation and creative proposal

Weighting

30%

Due date

10/11/2022

Assessment method

Coursework

Assessment type

Crynodol

Description

Creative digital outcome

Weighting

40%

Due date

19/01/2023

Assessment method

Coursework

Assessment type

Crynodol

Description

Final Design Presentation

Weighting

30%

Due date

19/01/2023

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