Overview

a) The marketing function within a business; marketing goals and structures and simple strategic analysis of the marketing environment

b) Pricing, distribution and marketing communications; marketing mix planning, the product life cycle and research into and development of new products

c) Globalisation; the growth of the multi-national company; the impact of new technology, especially the Internet; the international manager

d) European Union and its impact on British business; implicit and explicit barriers to trade; WTO and other global organisations and agencies

e) HRM role and standard functions; managing change and resolving conflict in the workplace

Assessment Strategy

-threshold -Grade DStudent has shown sufficient grasp of some of the topics studied to have achieved the lowest level of pass which allows progression onto an undergraduate degree programme

-good -Grade BStudent has demonstrated a sound, basic knowledge of most of the topics and issues covered in the module and achieved a grade showing clear suitability for study at undergraduate degree level.

-excellent -Grade AStudent has demonstrated consistent engagement with all topics and issues studied in the module and attained a grade which shows the ability to study effectively at undergraduate degree level.

Learning Outcomes

• Demonstrate an understanding of the importance of marketing and devising an appropriate marketing strategy for a business

• Explain the HR role and functions in terms of recruitment, appointment, training and appraisal of staff

• Explain the factors affecting the effective marketing of a product, including market research, planning, positioning, pricing, promotion and distribution of products

• Explain the move towards a global economy and give examples of international organisations, groupings and agencies that influence the flow of international trade

• Show how HR can contribute to change management and conflict resolution within businesses

• Show how globalisation has impacted on businesses and influenced the development of the managerial role and function