Modiwl ASB-1114:
Business Analytics

Ffeithiau’r Modiwl

Rhedir gan Bangor Business School

20.000 Credyd neu 10.000 Credyd ECTS

Semester 1 a 2

Trefnydd: Dr Gwion Williams

Amcanion cyffredinol

This is a foundation course in business analytical skills which includes statistical methods, data collection and interpretation, probability distributions, hypothesis formulation and testing, correlation and regression analysis. It focuses on developing these skills in Microsoft Excel.

Cynnwys cwrs

Collection and presentation of data, producing descriptive statistics, measuring uncertainty using probability, estimating confidence intervals, hypothesis testing and investigating association and causality.

Meini Prawf

da

B- to B+ (60-69%): Very good performance Most of the relevant information accurately deployed. Good grasp of theoretical/conceptual/practical elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Evidence of the use of creative and reflective skills.

C- i C+

C- to C+ (50-59%): Much of the relevant information and skills mostly accurately deployed. Adequate grasp of theoretical/conceptual/practical elements. Fair integration of theory/practice/information in the pursuit of the assessed work's objectives. Some evidence of the use of creative and reflective skills.

ardderchog

A- to A+ (70%+): Outstanding performance. The relevant information accurately deployed. Excellent grasp of theoretical/conceptual/practice elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Strong evidence of the use of creative and reflective skills.

trothwy

D- to D+ (40-49%): No major omissions or inaccuracies in the deployment of information/skills. Some grasp of theoretical/conceptual/practical elements. Integration of theory/practice/information present intermittently in pursuit of the assessed work's objectives.

Canlyniad dysgu

  1. Describe and summarise data using tables, graphs and measures of central tendency and dispersion.

  2. Analyse data, and interpret the results.

  3. Estimate and specify confidence intervals for a mean and variance.

  4. Evaluate probabilities involving the Binomial, Poisson and Normal distributions.

  5. Investigate patterns of association and causality using correlation and regression analysis.

  6. Apply the methods of statistical inference to formulate and test hypotheses.

Dulliau asesu

Math Enw Disgrifiad Pwysau
Data Analysis Report 50.00
End of year exam 50.00

Strategaeth addysgu a dysgu

Oriau
Lecture

One 2-hour lecture per week, which will include practical demonstrations and worked examples to try in class.

 40
Workshop

Two-hour drop-in workshop every fortnight. 10-hours per semester. This session provides further support for students. Attendance is non-compulsory.

 20
Private study

Review and reflect upon the course material and practice the applications of techniques in Excel

 140

Sgiliau Trosglwyddadwy

  • Rhifedd - Medrusrwydd wrth ddefnyddio rhifau ar lefelau priodol o gywirdeb
  • Defnyddio cyfrifiaduron - Medrusrwydd wrth ddefnyddio ystod o feddalwedd cyfrifiadurol
  • Hunanreolaeth - Gallu gweithio mewn ffordd effeithlon, prydlon a threfnus. Gallu edrych ar ganlyniadau tasgau a digwyddiadau, a barnu lefelau o ansawdd a phwysigrwydd
  • Archwilio - Gallu ymchwilio ac ystyried dewisiadau eraill
  • Adalw gwybodaeth - Gallu mynd at wahanol ac amrywiol ffynonellau gwybodaeth
  • Sgiliau Rhyngbersonol - Gallu gofyn cwestiynau, gwrando'n astud ar atebion a'u harchwilio
  • Dadansoddi Beirniadol & Datrys Problem - Gallu dadelfennu a dadansoddi problemau neu sefyllfaoedd cymhleth. Gallu canfod atebion i broblemau drwy ddadansoddiadau ac archwilio posibiliadau
  • Hunanymwybyddiaeth & Ystyried - Bod yn ymwybodol o'ch cryfderau, gwendidau, nodau ac amcanion eich hun. Gallu adolygu ,cloriannu a myfyrio'n rheolaidd ar eich perfformiad eich hun ac eraill.

Sgiliau pwnc penodol

  • Quantification and design. Data, and their effective organisation, presentation and analysis, are important in economics. The typical student will have some familiarity with the principal sources of economic information and data relevant to industry, commerce, society and government, and have had practice in organising it and presenting it informatively. This skill is important at all stages in the decision-making process.
  • Numeracy: the use of quantitative skills to manipulate data, evaluate, estimate and model business problems, functions and phenomena.

Adnoddau

Goblygiadau o ran adnoddau ar gyfer myfyrwyr

No resource implications

Rhestrau Darllen Bangor (Talis)

http://readinglists.bangor.ac.uk/modules/asb-1114.html

Rhestr ddarllen

  • Curwin, J., Slater, R. and Eadson, D. (2015). Quantitative methods for business decisions, seventh edition. Cengage Learning.
  • Newbold, P., Carlson, W.L. and Thorne, B. (2013). Statistics for Business and Economics, 8th ed. Harlow: Pearson.

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