Gwybodaeth am Coronafirws (Covid-19)

Modiwl UXS-3216:
Politics of the Media

Ffeithiau’r Modiwl

Rhedir gan School of Music, Drama and Performance

20 Credyd neu 10 Credyd ECTS

Semester 1

Trefnydd: Dr Dyfrig Jones

Amcanion cyffredinol

This module will critically examine the relationship between the public, media institutions and the state. Students on this module will discuss the key principles that inform this relationship, focusing on questions of free speech, media power and the development of the public sphere. Emphasis will be placed upon the ways in which debates surrounding these principles have shaped government policy, both in the UK and in other national contexts. Adopting a historical approach, this module will analyse specific case studies with a view to understanding the policy-making process as it applies to the media.

Cynnwys cwrs

An indicative list of topics to be covered on this module is provided below:

  • Free speech and mass communication
  • Four theories of the press: media and politics in the 20th Century
  • Global media systems
  • The principles of Public Service Broadcasting
  • Media Power and influence
  • Media ownership
  • Guarding public morals: questions of harm and offence
  • The "Deregulation" of broadcasting
  • Regulation and the internet
  • Free speech in the age of YouTube

Meini Prawf


Good: C- to B+

Submitted work is competent throughout and may be distinguished by superior style, approach and choice of supporting materials. It:

  • Demonstrates good or very good structure and logically developed arguments.
  • Draws at least in parts on material that has been sourced and assessed as a result of independent study, or in a way unique to the student.
  • Assertions are backed by evidence and sound reasoning.
  • Accuracy and presentation in an appropriate academic style.


Threshold: D- to D+

Submitted work is adequate and shows an acceptable level of competence as follows:

  • Generally accurate but with omissions and errors.
  • Assertions are made without clear supporting evidence or reasoning.
  • Has structure but is lacking in clarity and therefore relies on the reader to make links and assumptions.
  • Draws on a relatively narrow range of material.


Excellent: A- to A*

Submitted work is of an outstanding quality and excellent in one or more of the following ways:

  • Has originality of exposition with the student’s own thinking being readily apparent.
  • Provides clear evidence of extensive and relevant independent study.
  • Arguments are laid down with clarity and provide the reader with successive stages of consideration to reach conclusions.

Canlyniad dysgu

  1. Evaluate the historical development of key media policies, and their relationship to each other

  2. Interrogate the relationship between media policy, academic theory and key political principles

  3. Critically scrutinse the relationship between policy-making structures and the media industry

  4. Analyse the way in which media texts, institutions and audiences are shaped by policy across and within national boundaries

Dulliau asesu

Math Enw Disgrifiad Pwysau
LLYFR LOG NEU BORTFFOLIO Portfolio of Seminar Tasks

During the seminars students will be expected to undertake discussion of a number of key media policies, and will be asked to engage in discussion, debate and role-play exercises related to these policies. Each exercise will also have a short task associated with it, and at the end of the semester students must present a written record of these tasks.




Strategaeth addysgu a dysgu


11 x 1 hour seminar

Private study

178 hours of individual study researching media policy, in preparation for the seminars and dissertation.


11 x 1 hour lecture


Sgiliau Trosglwyddadwy

  • Llythrennedd - Medrusrwydd mewn darllen ac ysgrifennu drwy amrywiaeth o gyfryngau
  • Defnyddio cyfrifiaduron - Medrusrwydd wrth ddefnyddio ystod o feddalwedd cyfrifiadurol
  • Hunanreolaeth - Gallu gweithio mewn ffordd effeithlon, prydlon a threfnus. Gallu edrych ar ganlyniadau tasgau a digwyddiadau, a barnu lefelau o ansawdd a phwysigrwydd
  • Adalw gwybodaeth - Gallu mynd at wahanol ac amrywiol ffynonellau gwybodaeth
  • Sgiliau Rhyngbersonol - Gallu gofyn cwestiynau, gwrando'n astud ar atebion a'u harchwilio
  • Dadansoddi Beirniadol & Datrys Problem - Gallu dadelfennu a dadansoddi problemau neu sefyllfaoedd cymhleth. Gallu canfod atebion i broblemau drwy ddadansoddiadau ac archwilio posibiliadau
  • Cyflwyniad - Gallu cyflwyno gwybodaeth ac esboniadau yn glir i gynulleidfa. Trwy gyfryngau ysgrifenedig neu ar lafar yn glir a hyderus.
  • Gwaith Tîm - Gallu cydweithio'n adeiladol ag eraill ar dasg gyffredin, ac/neu fod yn rhan o dîm gweithio o ddydd i ddydd
  • Dadl - Gallu cyflwyno, trafod a chyfiawnhau barn neu lwybr gweithredu, naill ai gydag unigolyn neu mewn grwˆp ehangach


Goblygiadau o ran adnoddau ar gyfer myfyrwyr


Rhestrau Darllen Bangor (Talis)

Rhestr ddarllen

Butsch, R. (2007). Media and Public Spheres. London: Palgrave Macmillan UK. - Curran, J. (2002). Media, power and politics - Doyle, G. (2002). Media Ownership The Economics and Politics of Convergence and Concentration in the UK and European Media. London: SAGE Publications. - Feintuck, & Varney. (2006). Media regulation, public interest and the law. Edinburgh: Edinburgh University Press - Freedman, D. (2013). The Politics of Media Policy. Hoboken: Wiley. - Hallin, D., & Mancini, P. (2012). Comparing media systems beyond the Western world (Communication, society, and politics). New York: Cambridge University Press.

  • Kuhn, R. (2007). Politics and the media in Britain (Contemporary political studies series). Basingstoke: Palgrave Macmillan.
  • Lunt, P., & Livingstone, S. (2012). Media regulation: Governance and the interests of citizens and consumers.
  • McCargo, D (2003). Media and Politics in Pacific Asia (Politics in Asia). Taylor and Francis.
  • McChesney, R. (2015). Rich Media, Poor Democracy : Communication Politics in Dubious Times. New York: The New Press
  • Oates, S. (2008). Introduction to Media and Politics. London: Sage Publications.
  • Street, J. (2001). Mass media, politics, and democracy. New York: Palgrave.

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