Modiwl UXS-1055:
Digital Communication

Ffeithiau’r Modiwl

Rhedir gan School of Music and Media

20 Credyd neu 10 Credyd ECTS

Semester 1

Trefnydd: Mr Jordan Glendenning

Amcanion cyffredinol

The module introduces students to key ideas and current scholarship regarding the relationships between information, technology, and communication. Students consider what information is, how it is crafted, measured, valued, bought, sold, delivered, shared and communicated as well as the impact of the digital on information. The module will prepare students for further study in years 2 and 3 in new media, interactive design and communication, media studies and game studies.

Cynnwys cwrs

The module looks includes a study of information theory in which students engage models for understanding concepts that include data, pattern, similarity of differences, information, structure, design, and communication. Students also explore the history and technology of the internet and the web, the communication models that have grown from them, and the relationship between these channels and the production, delivery, sharing and sale of information. The model includes a practical element in which students work with various software tools to engage with tools and technologies for information design/presentation; this includes background to the main types of information software available and some of the principles that inform them.

Meini Prawf

ardderchog

(A)

  • Comprehensive knowledge
  • Detailed understanding
  • Extensive background study
  • Highly focussed answer and well structured
  • Logically presented and defended arguments
  • No factual/computational errors
  • Original interpretation
  • New links between topics are developed
  • New approach to a problem
  • Excellent presentation with very accurate communication

trothwy

(D)

  • Knowledge of key areas/principles only
  • Weaknesses in understanding of main areas
  • Limited evidence of background study
  • Answer only poorly focussed on question and with some irrelevant material and poor structure
  • Arguments presented but lack coherence
  • Several factual/computational errors
  • No original interpretation
  • Only major links between topics are described
  • Limited problem solving
  • Many weaknesses in presentation and accuracy

da

(C) Good

  • Knowledge of key areas/principles
  • Understands main areas
  • Limited evidence of background study
  • Answer focussed on question but also with some irrelevant material and weaknesses in structure
  • Arguments presented but lack coherence
  • Has several factual/computational errors
  • No original interpretation
  • Only major links between topics are described
  • Limited problem solving
  • Some weaknesses in presentation and accuracy

(B) Very Good

  • Strong knowledge
  • Understands most but not all
  • Evidence of background study
  • Focussed answer with good structure
  • Arguments presented coherently
  • Mostly free of factual/computational errors
  • Some limited original interpretation
  • Well known links between topics are described
  • Problems addressed by existing methods/approaches
  • Good presentation with accurate communication

Canlyniad dysgu

  1. understanding and use of key terms in information theory

  2. understanding of the role of technology in terms of media production, content manipulation, distribution, access and use

  3. an understanding of the audio, visual and verbal conventions through which sounds, images and words make meaning

  4. an understanding of the history of communication and media technologies, and a recognition of the different ways in which the history of, and current developments in, media and communication can be understood in relation to technological change

  5. an ability to make technical and aesthetic choices in the production and transmission of information and an awareness of the possibilities and constraints involved in digital production processes

Dulliau asesu

Math Enw Disgrifiad Pwysau
Website 50
Online Portfolio 50

Strategaeth addysgu a dysgu

Oriau
Workshop

Workshop: 2 hours per week

22
Lecture

Lecture: 1 hour per week

11
Private study 167

Sgiliau Trosglwyddadwy

  • Llythrennedd - Medrusrwydd mewn darllen ac ysgrifennu drwy amrywiaeth o gyfryngau
  • Defnyddio cyfrifiaduron - Medrusrwydd wrth ddefnyddio ystod o feddalwedd cyfrifiadurol
  • Hunanreolaeth - Gallu gweithio mewn ffordd effeithlon, prydlon a threfnus. Gallu edrych ar ganlyniadau tasgau a digwyddiadau, a barnu lefelau o ansawdd a phwysigrwydd
  • Archwilio - Gallu ymchwilio ac ystyried dewisiadau eraill
  • Adalw gwybodaeth - Gallu mynd at wahanol ac amrywiol ffynonellau gwybodaeth
  • Sgiliau Rhyngbersonol - Gallu gofyn cwestiynau, gwrando'n astud ar atebion a'u harchwilio
  • Dadansoddi Beirniadol & Datrys Problem - Gallu dadelfennu a dadansoddi problemau neu sefyllfaoedd cymhleth. Gallu canfod atebion i broblemau drwy ddadansoddiadau ac archwilio posibiliadau
  • Dadl - Gallu cyflwyno, trafod a chyfiawnhau barn neu lwybr gweithredu, naill ai gydag unigolyn neu mewn grwˆp ehangach
  • Hunanymwybyddiaeth & Ystyried - Bod yn ymwybodol o'ch cryfderau, gwendidau, nodau ac amcanion eich hun. Gallu adolygu ,cloriannu a myfyrio'n rheolaidd ar eich perfformiad eich hun ac eraill.

Sgiliau pwnc penodol

  • An understanding of creative and critical processes, and of the wide range of skills inherent in creative writing. (NAWE Creative Writing Benchmark Statement 3.1).
  • Artistic engagement and ability to articulate complex ideas in oral and written forms. (NAWE Creative Writing Benchmark Statement 3.2).
  • Ability to connect creative and critical ideas between and among forms, techniques and types of creative and critical praxis. (NAWE Creative Writing Benchmark Statement 3.2; English Benchmark Statement 3.2).
  • Awareness of how different social and cultural contexts affect the nature of language and meaning (English Benchmark Statement 3.2).
  • Reflective practitioner skills, including awareness of the practice of others in collaborative learning (NAWE Creative Writing Benchmark Statement 3.2; English Benchmark Statement 3.2).
  • The ability to synthesize information from various sources, choosing and applying appropriate concepts and methods (English Benchmark Statement 3.3).
  • Ability to formulate and solve problems, anticipate and accommodate change, and work within contexts of ambiguity, uncertainty and unfamiliarity (NAWE Creative Writing Benchmark Statement 3.2; English Benchmark Statement 3.3).
  • Ability to engage in processes of drafting and redrafting texts to achieve clarity of expression and an appropriate style. (English Benchmark Statement 3.3; NAWE Creative Writing Benchmark Statement 3.2).
  • Ability to gather information, analyse, interpret and discuss different viewpoints (NAWE Creative Writing Benchmark Statement 3.2; English Benchmark Statement 3.3).
  • Information technology (IT) skills broadly understood and the ability to access, work with and evaluate electronic resources (NAWE Creative Writing Benchmark Statement 3.2; English Benchmark Statement 3.3).

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