Introduction to Marketing
Rhedir gan Bangor Business School - (Changsha)
10.000 Credyd neu 5.000 Credyd ECTS
Trefnydd: Ms Wendy Ashurst
To introduce the objectives and theory of marketing as a business function, the central focus being on the process by which organisations identify customer needs and wants, determine which target markets can best be served, and design appropriate products, services and programmes to serve these markets.
Core marketing concepts; Forces of the marketing environment, and their impact; Markets, targeting, segmentation and positioning; Consumer buying behaviour and the decision process; The marketing plan and its implementation; Place, Product, Price and Promotion.
Students who display a good knowledge and understanding of the key concepts relating to marketing as a business function.
Students who display a basic knowledge of the key concepts relating to marketing as a business function.
Students who display a thorough knowledge and a critical understanding of the key concepts relating to marketing as a business function.
Appreciate the central role of consumers in the formulation of a marketing strategy.
Understand and explain the nature and the impact of the environment within which marketing takes place.
Display an understanding of the components of a marketing mix.
Develop an understanding of processes involved in the targeting and segmentation of markets.
|ARHOLIAD||Final Examination 1 hour||
closed book exam
|Written assignment, including essay||Assignment 1000 words||40.00|
Strategaeth addysgu a dysgu
Cyrsiau sy’n cynnwys y modiwl hwn
Gorfodol mewn cyrsiau:
- N405: BSc Accounting & Finance (Bangor College, China) year 1 (BSC/AFBC)
- N392: BSc Banking & Finance (Bangor College, China) year 1 (BSC/BFINBC)