Modiwl ETB-3439:
International Marketing
Ffeithiau’r Modiwl
Rhedir gan Bangor Business School
10.000 Credydau neu 5.000 Credyd ECTS
Semester2
Trefnydd: Prof John Ashton
Amcanion cyffredinol
The globalization of companies is the involvement of customers, producers, suppliers, retailers and other stakeholders in the global marketing process. International marketing reflects the trend of companies selling products and services across national boundaries. This module provides an overview of contemporary international marketing issues as well as the international marketing planning process.
Cynnwys cwrs
The content will cover the key concepts, theories and issues involved in international marketing including the influence of the macro-environment, on international marketing. Students will assess different market entry modes available to companies and consider the challenges surrounding the design of the international marketing mix for different international markets.
Meini Prawf
dda
High Standard (B- to B+ / 60-69%) Very good performance. Most of the relevant information accurately deployed. Good grasp of theoretical/conceptual/practical elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Evidence of the use of creative and reflective skills.
rhagorol
Excellent (A- to A* / 70+ %) An outstanding performance, exceptionally able. The relevant information accurately deployed. Excellent grasp of theoretical/conceptual/practice elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Strong evidence of the use of creative and reflective skills.
trothwy
Satisfactory Standard (D- to D+ / 40 - 49%) No major omissions or inaccuracies in the deployment of information/skills. Some grasp of theoretical/conceptual/practical elements. Integration of theory/practice/information present intermittently in pursuit of the assessed work's objectives.
C- i C+
Average Standard (C- to C+ / 50 - 59 %) Much of the relevant information and skills mostly accurately deployed. Adequate grasp of theoretical/conceptual/practical elements. Fair integration of theory/practice/information in the pursuit of the assessed work's objectives. Some evidence of the use of creative and reflective skills.
Canlyniad dysgu
-
Apply judgement and analytical skill to international marketing practice.
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Analyse the factors influencing marketers in developing/implementing international marketing practice.
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Demonstrate an understanding of the theories and principles underlying international marketing.
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Evaluate professional/commercial and academic literature.
Dulliau asesu
Math | Enw | Disgrifiad | Pwysau |
---|---|---|---|
Report | 60.00 | ||
Exam S2 | 40.00 |
Strategaeth addysgu a dysgu
Oriau | ||
---|---|---|
Lecture | One 2-hour lecture per week for 10 weeks, and 2 additional 1-hour sessions in weeks 2 (23) and 9 (31). |
22 |
Private study | 78 hrs study required outside formal timetabled session. |
78 |
Sgiliau Trosglwyddadwy
- Literacy - Proficiency in reading and writing through a variety of media
- Self-Management - Able to work unsupervised in an efficient, punctual and structured manner. To examine the outcomes of tasks and events, and judge levels of quality and importance
- Exploring - Able to investigate, research and consider alternatives
- Information retrieval - Able to access different and multiple sources of information
- Inter-personal - Able to question, actively listen, examine given answers and interact sentistevely with others
Sgiliau pwnc penodol
- Ability to work with people from a range of cultures.
- Articulating and effectively explaining information.
- Building and maintaining relationships.
- Conceptual and critical thinking, analysis, synthesis and evaluation.
- Self-management: a readiness to accept responsibility and flexibility, to be resilient, self-starting and appropriately assertive, to plan, organise and manage time.
Adnoddau
Goblygiadau o ran adnoddau ar gyfer myfyrwyr
Global Marketing by Svend Hollensen (2017), Pearson Education.
Rhestr ddarllen Talis
http://readinglists.bangor.ac.uk/modules/etb-3439.htmlCyrsiau sy’n cynnwys y modiwl hwn
Gorfodol mewn cyrsiau:
- N223: BSc Industrial Management year 3 (BSC/IM)