Modiwl QXE-4055:
Research, Culture and Commerce
Researching the Publishing Industry 2024-25
QXE-4055
2024-25
School Of Arts, Culture And Language
Module - Semester 2
20 credits
Module Organiser:
Eben Muse
Overview
-
The Publishing Value Chain and how publishers create value
-
Systems design and soft systems thinking and analysis
-
The job roles that contribute value within the chain, as well as the skills and expertise required for those roles
-
The external factors that impact and define the job roles within a publishing house
-
How elements of the value chain, the practices and the people, integrate to create a systematic whole
-
Methods for researching the practices, business models, and value propositions of publishing
Assessment Strategy
-threshold -50-59% A Pass (C) candidate’s work will show many of the following qualities: • A satisfactory level of knowledge, analysis and expression. • Some familiarity with, and understanding of, relevant theoretical issues. • Generally sound organisation of argument, with some critical ability. • Accurate expression. • Competent use of quotation and references. -good -60-69% A (B) candidate’s work reaching Merit will show many of the following qualities: • An advanced level of factual knowledge. • Significant [substantial] knowledge of relevant theories and types of analysis. • Some evidence of original thought. • The ability to organise and argue effectively, make balanced judgements, and demonstrate critical thought. • Fluent and accurate expression. • Competent use of quotation and references. -excellent -70% and above Typically (A), the work of a candidate reaching Distinction will show many of the following qualities: • Thorough knowledge and understanding of relevant theories and types of analysis. • Thorough knowledge of a range of sources and the capacity to engage these critically. • Introduction and discussion of original ideas. • Relevant, well-organised and sophisticated argument. • High ratio of analysis to exposition. • Maturity, clarity and cogency of expression. • Excellent handling of quotation and references.
Learning Outcomes
- Demonstrate a good understanding of the UK and international publishing industries, including the roles of the media conglomerates, independent houses, and self-publishers.
- Have practical knowledge of the various research methodologies used within the publishing industry.
- Identify, evaluate and apply methodologies appropriate for research into the publishing industry.
- Make creative use of primary sources for rigorous analysis of business models, practices, and value propositions in the book trade
- Recognise and evaluate the commercial and financial factors that impact on the practices and roles within a publishing system
Assessment type
Summative
Weighting
30%
Assessment type
Summative
Weighting
70%