Modiwl ASB-3009:
Strategic Management

Ffeithiau’r Modiwl

Rhedir gan Bangor Business School

20 Credyd neu 10 Credyd ECTS

Semester 2

Trefnydd: Dr Azhdar Karami

Amcanion cyffredinol

The primary objective of this module is to provide students with a holistic understanding of the processes of strategic management.

  • To introduce students to the concepts of strategic management in the context of a rapidly changing organisational environment.
  • To explore the key frameworks in strategic management, the external environment, internal environment, strategy formulation, implementation and control.

Cynnwys cwrs

Introducing strategy and strategic management elements; The environmental analysis tools and frameworks: PESTEL framework, Five forces framework, strategic capability, critical success factors, competences, SWOT analysis; Corporate-level strategy: the corporate parent, the corporate rationale, the corporate portfolio, corporate diversity. Business-level strategy: bases of competitive advantage, sustaining competitive advantage, competitive strategy Strategic options. Strategic methods: Directions for strategy development, product/market development, diversification, methods of strategy development, internal development, mergers and acquisitions, joint developments, success criteria. International strategy: motive and drivers for internationalisation, international markets, entry modes to the international markets. Evaluating strategy: strategic controls, SAFe criteria. Strategy and structure: structural types, processes, relationships and boundaries, strategic planning, strategic control, managing the resources, integrating resources. Managing strategic change, levers for managing strategic change and strategic leadership. Course review.

Meini Prawf

trothwy

Third Class D- to D+ Demonstrate knowledge and understanding of theories, concepts, operational issues and practice in strategic management subject field.

Some grasp of theoretical/conceptual/practical elements.

Pursue a sustained piece of independent work requiring subject-specific and transferable skills.

da

Upper Second Class B- to B+

Demonstrate a critical and evaluative understanding and knowledge of theories, concepts, operational issues and practice in strategic management.

Show appraising and evaluative insights, creativity and judgement in developing a sustained piece of work.

Some evidence of the use of creative and reflective skills. Much of the relevant information and skills mostly accurately deployed.

Adequate grasp of theoretical/conceptual/practical elements of strategy in corporate and business levels.

ardderchog

First class A- to A*

Demonstrate a critical and evaluative understanding and knowledge of theories, concepts, operational issues and practice in strategic management.

Show appraising and evaluative insights, creativity and evidence based judgement as well as a capacity to innovative and challenge assumptions from an informed perspective across all components of the assessment.

Adopt an autonomous approach to learning and continuing professional development across the whole module.

Excellent integration of theory/practice/information in pursuit of the assessed work's objectives.

Strong evidence of the use of creative and reflective skills.

C- i C+

Lower Second Class C- to C+

Demonstrate an understanding and knowledge of theories, concepts, operational issues and practice in strategic management.

demonstrate ability to compare different approaches in strategic management.

Some evidence of the use of creative and reflective skills.

Some of the relevant information and skills mostly accurately deployed.

Basic grasp of theoretical/conceptual/practical elements of strategy in corporate and business levels.

Canlyniad dysgu

  1. Demonstrate an ability to place organisational processes in the context of strategic management.

  2. Analyse systematically an organisation’s strengths and weaknesses and the environmental opportunities and threats.

  3. Undertake a holistic view of the organisation and its environment.

  4. Discuss the evaluation and implementation of strategy

  5. Appreciate the role of strategy in managing complexity and competition.

  6. Discuss the strategic choices in corporate and business levels.

Dulliau asesu

Math Enw Disgrifiad Pwysau
TRAETHAWD Coursework

This is an assignment on a selected topic in strategic management. The word limit is 2000 words excluding references and bibliography. It is expected that the students discuss theories and practical issues related to the essay question.

50
ARHOLIAD End of the semester Exam

A two-hour closed book written examination

50

Strategaeth addysgu a dysgu

Oriau
Private study

Private study

It is expected the students engage in studying reading materials including the core text book, case studies and research outputs (journal articles) during private study.

170
Lecture

The module will be taught through a combination of lectures, case studies and seminars. Given the nature of strategic management, use will be made of case studies to allow students to examine the practical application of strategic management concepts and to analyse the strategic issues facing different types of organisations and industries in more depth. It is expected that students will undertake a case study assessment each week to understand the main concepts of strategic management.

20
Seminar

There will be seminar sessions (1 hour per week over 10 weeks). These sessions will be used for case studies.

10

Sgiliau Trosglwyddadwy

  • Llythrennedd - Medrusrwydd mewn darllen ac ysgrifennu drwy amrywiaeth o gyfryngau
  • Hunanreolaeth - Gallu gweithio mewn ffordd effeithlon, prydlon a threfnus. Gallu edrych ar ganlyniadau tasgau a digwyddiadau, a barnu lefelau o ansawdd a phwysigrwydd
  • Archwilio - Gallu ymchwilio ac ystyried dewisiadau eraill
  • Sgiliau Rhyngbersonol - Gallu gofyn cwestiynau, gwrando'n astud ar atebion a'u harchwilio
  • Dadansoddi Beirniadol & Datrys Problem - Gallu dadelfennu a dadansoddi problemau neu sefyllfaoedd cymhleth. Gallu canfod atebion i broblemau drwy ddadansoddiadau ac archwilio posibiliadau
  • Cyflwyniad - Gallu cyflwyno gwybodaeth ac esboniadau yn glir i gynulleidfa. Trwy gyfryngau ysgrifenedig neu ar lafar yn glir a hyderus.
  • Rheloaeth - Gallu defnyddio, cydlynu a rheoli adnoddau (dynol, ffisegol ac/neu ariannol)
  • Dadl - Gallu cyflwyno, trafod a chyfiawnhau barn neu lwybr gweithredu, naill ai gydag unigolyn neu mewn grwˆp ehangach
  • Hunanymwybyddiaeth & Ystyried - Bod yn ymwybodol o'ch cryfderau, gwendidau, nodau ac amcanion eich hun. Gallu adolygu ,cloriannu a myfyrio'n rheolaidd ar eich perfformiad eich hun ac eraill.
  • Arweinyddiaeth - Gallu arwain a rheoli, datblygu cynlluniau gweithredu ac amcanion, cynnig arweiniad a chyfarwyddyd i eraill, ac ymdopi â'r pwysau sy'n gysylltiedig ag awdurdod o'r fath

Sgiliau pwnc penodol

  • People management: to include communications, team building, leadership and motivating others.
  • Problem solving and critical analysis: analysing facts and circumstances to determine the cause of a problem and identifying and selecting appropriate solutions.
  • Research: the ability to analyse and evaluate a range of business data, sources of information and appropriate methodologies, which includes the need for strong digital literacy, and to use that research for evidence-based decision-making.
  • Commercial acumen: based on an awareness of the key drivers for business success, causes of failure and the importance of providing customer satisfaction and building customer loyalty.
  • Innovation, creativity and enterprise: the ability to act entrepreneurially to generate, develop and communicate ideas, manage and exploit intellectual property, gain support, and deliver successful outcomes.
  • Networking: an awareness of the interpersonal skills of effective listening, negotiating, persuasion and presentation and their use in generating business contacts.
  • Ability to work collaboratively both internally and with external customers and an awareness of mutual interdependence.
  • Articulating and effectively explaining information.
  • Communication and listening including the ability to produce clear, structured business communications in a variety of media.
  • Emotional intelligence and empathy.
  • Conceptual and critical thinking, analysis, synthesis and evaluation.
  • Self-management: a readiness to accept responsibility and flexibility, to be resilient, self-starting and appropriately assertive, to plan, organise and manage time.
  • Self reflection: self-analysis and an awareness/sensitivity to diversity in terms of people and cultures. This includes a continuing appetite for development.

Adnoddau

Rhestrau Darllen Bangor (Talis)

http://readinglists.bangor.ac.uk/modules/asb-3009.html

Rhestr ddarllen

RECOMMENDED READING

Core text

Johnson, G.,Whittington, J., Scholes, K., Angwin, D., Regner, P. (2017) Exploring Strategy, Text and Cases 11th edition, Hemel Hempstead: Pearson.

Recommended additional reading

Tajvidi, M., and Karami, A., (2015) Product Development Strategy Innovation Capacity and Entrepreneurial Firm Performance in High-Tech SMEs, Palgrave Macmillan, UK.

Karami, A. (2007) Strategy formulation in entrepreneurial firms, Ashgate, UK Karami, A., and Analoui, F. (2003) Strategic Management in Small and Medium Enterprises, London: Thomson.

Hill, C. W. L., and Jones, G. R. (2004) Strategic Management: An Integrated Approach, 6th edition, Boston: Houghton Mifflin Company

Lynch, R. (2003) Corporate Strategy, (3rd ed), Essex: FT Prentice Hall.

Mintzberg, H., Quinn J. B., andGhosal, S. (1998) The Strategy Process, European Edition, Hemel Hempstead: Prentice Hall Int.

Pettinger, R. (2004) Contemporary Strategic Management, Hampshire: Palgrave Macmillan.

Porter M.E. (1985) Competitive Advantage, New York: Free Press.

Wheelen, T. L., and Hunger, D.J. (2002) Strategic Management and Business Policy (9thed), Essex: Prentice Hall.

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