Modiwl BIC-0012:
Business Functions
Business Functions 2023-24
BIC-0012
2023-24
Bangor University International College (Department)
Modiwl - Semester 1 a 2
10 credits
Module Organiser:
Tom Ledbury
Overview
This module gives you a basic introduction to business and management. We explore how marketing works in different types of businesses and organisations; consider how trade liberalisation and the development of the global market have affected businesses and led to the emergence of the "international manager"; and look at essential human resource management functions and activities in order to give you an understanding of important issues surrounding people in the workplace.
Topics covered include:
Marketing - the marketing function within a business - marketing goals and structures - simple strategic analysis of the marketing environment - pricing, distribution and marketing communications - marketing mix planning - the product life cycle and research into and development of new products
Globalisation - the growth of the multi-national company - the impact of new technology, especially the internet - the international manager - the European Union and its impact on British business - implicit and explicit barriers to trade - the WTO and other global organisations and agencies
Human Resource Management - the role and standard functions of HRM - managing change and resolving conflict in the workplace
Assessment Strategy
Threshold (40-49% / D- to D+): Student has made sufficient progress in the study of this module to achieve the lowest level of pass allowing for progression onto an undergraduate degree.
Satisfactory (50 – 59% / C- to C+): Student demonstrates reasonably comprehensive coverage of learning outcomes, indicating generally accurate understanding, based on lecture material and some core readings. Some gaps in knowledge and/or understanding evident.
Good (60-69% / B- to B+): Student has displayed a sound basic knowledge and understanding of much of the material studied in this module and achieved a high enough grade to indicate a clear ability to cope with the demands of an undergraduate level degree.
Excellent (70% + / A- to A*): Student has engaged consistently well with all aspects of the module and strong achievement in assessments indicates the ability to perform effectively at undergraduate degree level.
Assessment method
Coursework
Assessment type
Crynodol
Description
Coursework essay
Weighting
30%
Assessment method
Exam (Centrally Scheduled)
Assessment type
Crynodol
Description
Final exam
Weighting
70%