Modiwl ASB-3114:

Ffeithiau’r Modiwl

Rhedir gan Bangor Business School

10 Credyd neu 5 Credyd ECTS

Semester 1

Trefnydd: Dr Sonya Hanna

Amcanion cyffredinol

To examine how organisations can use the Internet to support their marketing activities, covering aspects of the subject ranging from environmental analysis to strategy development and implementation.

Note: If you register for this module, you cannot also register for ASB-3212 Taxation.

Cynnwys cwrs

The content will include an introduction to e-marketing, concepts and practices in relation to among others e-marketing strategy and the e-marketing environment, the changing face of retailing and mobile communications.

The module is based on and designed to develop students' skills in critical reading of journal articles and presentation skills.

Meini Prawf


D- to D+ (40-49%): No major omissions or inaccuracies in the deployment of information/skills. Some grasp of theoretical/conceptual/practical elements. Integration of theory/practice/information present intermittently in pursuit of the assessed work's objectives.


B- to B+ (60-69%): Very good performance Most of the relevant information accurately deployed. Good grasp of theoretical/conceptual/practical elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Evidence of the use of creative and reflective skills.


A- to A+ (70%+): Outstanding Performance. The relevant information accurately deployed. Excellent grasp of theoretical/conceptual/practice elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Strong evidence of the use of creative and reflective skills.

C- i C+

C- to C+ (50-59%): Much of the relevant information and skills mostly accurately deployed. Adequate grasp of theoretical/conceptual/practical elements. Fair integration of theory/practice/information in the pursuit of the assessed work's objectives. Some evidence of the use of creative and reflective skills.

Canlyniad dysgu

  1. Evaluate professional/commercial and academic literature.

  2. Demonstrate an understanding of e-Marketing.

  3. Critically evaluate the application of e-marketing to case-study organisations.

  4. Examine the nature of e-Marketing in contemporary and changing organisational environments.

Dulliau asesu

Math Enw Disgrifiad Pwysau
ASTUDIAETH ACHOS Group Case-study Presentation

In a group, you are asked to research a company and to critically evaluate its e-marketing strategy. WebPA is implemented to self and peer assess contribution.


A choice of 4/5 questions, you are to answer 2 - these maybe essay questions divided into sub-questions with each sub-question commanding a number of marks.


Strategaeth addysgu a dysgu


One 2hr lecture per week for 10 weeks.

Private study

80 hrs study required outside formal timetabled session.


Sgiliau Trosglwyddadwy

  • Archwilio - Gallu ymchwilio ac ystyried dewisiadau eraill
  • Adalw gwybodaeth - Gallu mynd at wahanol ac amrywiol ffynonellau gwybodaeth
  • Sgiliau Rhyngbersonol - Gallu gofyn cwestiynau, gwrando'n astud ar atebion a'u harchwilio
  • Cyflwyniad - Gallu cyflwyno gwybodaeth ac esboniadau yn glir i gynulleidfa. Trwy gyfryngau ysgrifenedig neu ar lafar yn glir a hyderus.
  • Gwaith Tîm - Gallu cydweithio'n adeiladol ag eraill ar dasg gyffredin, ac/neu fod yn rhan o dîm gweithio o ddydd i ddydd

Sgiliau pwnc penodol

  • Ability to work with people from a range of cultures.
  • Building and maintaining relationships.
  • Communication and listening including the ability to produce clear, structured business communications in a variety of media.
  • Conceptual and critical thinking, analysis, synthesis and evaluation.
  • Self-management: a readiness to accept responsibility and flexibility, to be resilient, self-starting and appropriately assertive, to plan, organise and manage time.

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