Overview

Bydd y testunau yn cynnwys cyfathrebu marchnata integredig, defnyddio theori cyfathrebu a dulliau ymchwil cyfoes, strategaethau a chynllunio dulliau o gyfathrebu marchnata, hysbysebu a chynllunio yn y cyfryngau, hyrwyddo gwerthiannau a chyfathrebu marchnata ar-lein, cysylltiadau cyhoeddus ac arddangosfeydd, gwerthu’n bersonol a marchnata uniongyrchol, a gweithredu a gwerthuso strategaeth cyfathrebu marchnata integredig.

Assessment Strategy

-threshold - D Threshold Satisfactory standard: No major omissions or inaccuracies in the deployment of information/skills. Some grasp of theoretical/conceptual/practical elements. Integration of theory/practice/information present intermittently in pursuit of the assessed work’s objectives.

-good -B High Standard: Very good performance Most of the relevant information accurately deployed. Good grasp of theoretical/conceptual/practical elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Evidence of the use of creative and reflective skills.

-excellent -A Excellent standard: An outstanding performance, exceptionally able. The relevant information accurately deployed. Excellent grasp of theoretical/conceptual/practice elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Strong evidence of the use of creative and reflective skills.

-another level-Average Standard: Much of the relevant information and skills mostly accurately deployed. Adequate grasp of theoretical/conceptual/practical elements. Fair integration of theory/practice/information in the pursuit of the assessed work's objectives. Some evidence of the use of creative and reflective skills.

Learning Outcomes

• Archwilio y gwahanol gyfryngau a'u nodweddion a gosod amcanion fel rhan o'r cynllun IMC.

• Cymharu a defnyddio’r technegau a ddefnyddir gan rai sy’n marchnata wrth ddatblygu dulliau o gyfathrebu marchnata;

• Datblygu cynllun cyfathrebu marchnata integredig creadigol.

• Gwerthuso y theorïau a’r egwyddorion sy’n sail i ymarfer cyfathrebu marchnata.