Corp. Social Responsibility
Rhedir gan Bangor Business School
10.000 Credyd neu 5.000 Credyd ECTS
Trefnydd: Prof John Goddard
This module aims to introduce the concept of Corporate Social Responsibility (CSR), and to develop an understanding of how CSR strategies are implemented in a real-world setting
Students will be required to make a financial contribution to the cost of travel and subsistence for the field trip. Numbers of registrations for the module are limited.
This module will develop an understanding of the concept of Corporate Social Responsibility to various stakeholders. This will involve dealing with the question of business ethics and what this represents. How CSR can be successfully implemented in the workplace will be examined and consideration given to the difficulties and dilemmas that such implementation can entail. The module involves a visit to an external organisation, during which emphasis will be placed upon its CSR strategies. During the field visit there will be an opportunity to relate CSR theory to its practical applications.
High Standard: 60-69 / B- to B+ Very good performance Most of the relevant information accurately deployed. Good grasp of theoretical/conceptual/practical elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Evidence of the use of creative and reflective skills.
Satisfactory standard: (D- to D+ / 40-49) No major omissions or inaccuracies in the deployment of information/skills. Some grasp of theoretical/conceptual/practical elements. Integration of theory/practice/information present intermittently in pursuit of the assessed work's objectives.
C- i C+
Average Standard: C- to C+ / 50-59 Much of the relevant information and skills mostly accurately deployed. Adequate grasp of theoretical/conceptual/practical elements. Fair integration of theory/practice/information in the pursuit of the assessed work's objectives. Some evidence of the use of creative and reflective skills.
Excellent standard: A- to A* / 70+ An outstanding performance, exceptionally able. The relevant information accurately deployed. Excellent grasp of theoretical/conceptual/practice elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Strong evidence of the use of creative and reflective skills.
Understand and explain the history and context of Corporate Social Responsibility.
Critically evaluate current perspectives on CSR, with particular reference to the impact of globalisation.
Analyse the impact of CSR on organisations, and formulate strategies for the incorporation of CSR into business and marketing plans.
Identify the strengths and weaknesses of CSR strategies, making particular reference to the organisation visited.
Demonstrate presentational skills and the ability to participate in teamwork and interact with non-academic professionals.
Strategaeth addysgu a dysgu
Lectures tracing the history and development of CSR so as familiarise students with the concept of CSR, prior to the field visit.
Field trip, lecture and group work
Private and individual research
- Llythrennedd - Medrusrwydd mewn darllen ac ysgrifennu drwy amrywiaeth o gyfryngau
- Rhifedd - Medrusrwydd wrth ddefnyddio rhifau ar lefelau priodol o gywirdeb
- Defnyddio cyfrifiaduron - Medrusrwydd wrth ddefnyddio ystod o feddalwedd cyfrifiadurol
- Hunanreolaeth - Gallu gweithio mewn ffordd effeithlon, prydlon a threfnus. Gallu edrych ar ganlyniadau tasgau a digwyddiadau, a barnu lefelau o ansawdd a phwysigrwydd
- Archwilio - Gallu ymchwilio ac ystyried dewisiadau eraill
- Adalw gwybodaeth - Gallu mynd at wahanol ac amrywiol ffynonellau gwybodaeth
- Sgiliau Rhyngbersonol - Gallu gofyn cwestiynau, gwrando'n astud ar atebion a'u harchwilio
- Dadansoddi Beirniadol & Datrys Problem - Gallu dadelfennu a dadansoddi problemau neu sefyllfaoedd cymhleth. Gallu canfod atebion i broblemau drwy ddadansoddiadau ac archwilio posibiliadau
- Cyflwyniad - Gallu cyflwyno gwybodaeth ac esboniadau yn glir i gynulleidfa. Trwy gyfryngau ysgrifenedig neu ar lafar yn glir a hyderus.
- Gwaith Tîm - Gallu cydweithio'n adeiladol ag eraill ar dasg gyffredin, ac/neu fod yn rhan o dîm gweithio o ddydd i ddydd
- Dadl - Gallu cyflwyno, trafod a chyfiawnhau barn neu lwybr gweithredu, naill ai gydag unigolyn neu mewn grwˆp ehangach
- Hunanymwybyddiaeth & Ystyried - Bod yn ymwybodol o'ch cryfderau, gwendidau, nodau ac amcanion eich hun. Gallu adolygu ,cloriannu a myfyrio'n rheolaidd ar eich perfformiad eich hun ac eraill.
- Arweinyddiaeth - Gallu arwain a rheoli, datblygu cynlluniau gweithredu ac amcanion, cynnig arweiniad a chyfarwyddyd i eraill, ac ymdopi â'r pwysau sy'n gysylltiedig ag awdurdod o'r fath
Sgiliau pwnc penodol
- People management: to include communications, team building, leadership and motivating others.
- Problem solving and critical analysis: analysing facts and circumstances to determine the cause of a problem and identifying and selecting appropriate solutions.
- Research: the ability to analyse and evaluate a range of business data, sources of information and appropriate methodologies, which includes the need for strong digital literacy, and to use that research for evidence-based decision-making.
- Commercial acumen: based on an awareness of the key drivers for business success, causes of failure and the importance of providing customer satisfaction and building customer loyalty.
- Innovation, creativity and enterprise: the ability to act entrepreneurially to generate, develop and communicate ideas, manage and exploit intellectual property, gain support, and deliver successful outcomes.
- Numeracy: the use of quantitative skills to manipulate data, evaluate, estimate and model business problems, functions and phenomena.
- Ability to work with people from a range of cultures.
- Articulating and effectively explaining information.
- Building and maintaining relationships.
- Communication and listening including the ability to produce clear, structured business communications in a variety of media.
- Emotional intelligence and empathy.
- Conceptual and critical thinking, analysis, synthesis and evaluation.
- Self-management: a readiness to accept responsibility and flexibility, to be resilient, self-starting and appropriately assertive, to plan, organise and manage time.
- Self reflection: self-analysis and an awareness/sensitivity to diversity in terms of people and cultures. This includes a continuing appetite for development.
Goblygiadau o ran adnoddau ar gyfer myfyrwyr
Students will be required to make a financial contribution to the cost of travel and subsistence for the field trip.
Cyrsiau sy’n cynnwys y modiwl hwn
Gorfodol mewn cyrsiau:
- M104: LLB Law with Business Studies (International Experience) year 4 (LLB/LIB)
Opsiynol mewn cyrsiau:
- NN45: BA Accounting and Banking year 3 (BA/AB)
- NQ26: BA Astudiaethau Busnes a Chymraeg year 3 (BA/ABCH)
- NN36: BA Accounting and Banking with International Experience year 4 (BA/ABIE)
- N2T1: BA Business Management and Chinese year 4 (BA/BMCH)
- N2R1: BA Business Management and French year 4 (BA/BMFR)
- N2R2: BA Business Management and German year 4 (BA/BMG)
- N2R3: BA Business Management and Italian year 4 (BA/BMI)
- N2M1: BA Business Management and Law year 4 (BA/BML)
- N2R4: BA Business Management and Spanish year 4 (BA/BMS)
- NN14: BA Business Stud & Finance (with International Experience) year 4 (BA/BSFIE)
- N1R1: BA Bus Stud with French year 3 (BA/BSFR)
- N1R2: BA Business Studies with German year 3 (BA/BSGER)
- N1R3: BA Business Studies with Italian year 3 (BA/BSIT)
- 8N60: BA Business Studies and Marketing (with International Exp) year 4 (BA/BSMIE)
- N1R4: BA Business Studies with Spanish year 3 (BA/BSSP)
- N107: BA Business year 3 (BA/BUS)
- NM11: BA Business and Law year 3 (BA/BUSALAW)
- N1T1: BA Business Studies and Chinese year 4 (BA/BUSCH)
- NM1B: BA Business and Law (4 year with Incorporated Foundation) year 3 (BA/BUSLAW1)
- N100: BA Business Studies year 3 (BA/BUSS)
- NR1C: BA Business Studies/French year 4 (BA/BUSSF)
- NR1F: BA Business Studies and German year 4 (BA/BUSSG)
- NR1H: BA Business Studies and Italian year 4 (BA/BUSSI)
- N102: BA Business Studies (with International Experience) year 4 (BA/BUSSIE)
- NR1K: BA Business Studies and Spanish year 4 (BA/BUSSS)
- LN15: BA Accounting & Economics (with International Experience) year 4 (BA/ECAIE)
- R1NC: BA French with Business Studies year 4 (BA/FBS)
- R2NC: BA German with Business Studies year 4 (BA/GBS)
- N2N4: BA Management with Accounting year 3 (BA/MAF)
- N500: BA Marketing year 3 (BA/MK)
- N5R3: BA Marketing with Italian year 4 (BA/MKITAL)
- N5R1: BA Marketing with French year 4 (BA/MKTFR)
- N5R2: BA Marketing with German year 4 (BA/MKTGER)
- N5R4: BA Marketing with Spanish year 4 (BA/MKTSP#)
- R4N1: BA Spanish with Business Studies year 4 (BA/SPBS)
- N105: BSc Business Studies (Bangor International College) year 3 (BSC/BICBS)
- N106: BSc Business Stud & Finance (Bangor International College) year 3 (BSC/BICBSF)
- NN24: BSc Management with Account (Bangor International College) year 3 (BSC/BICMNA)
- N503: BSc Marketing (Bangor International College) year 3 (BSC/BICMRK)
- N2ND: BSc Business Management with Accounting year 3 (BSC/BMA)
- N3NF: BSc Business Management with Accounting year 3 (BSC/BMAF)
- N2NP: BSc Business Management with Accounting with Placement Year year 4 (BSC/BMAP)
- NN23: BSc Business Management and Finance year 3 (BSC/BMF)
- NN2B: BSc Business Man & Finance (4 year with Incorp Foundation) year 3 (BSC/BMF1)
- NN2F: BSc Business Management and Finance year 3 (BSC/BMFINF)
- NN2P: Business Management and Finance with Placement Year year 4 (BSC/BMFP)
- N2N5: BSc Business Management and Marketing year 3 (BSC/BMM)
- N2NC: BSc Business Man & Marketing (4 yr with Incorp Foundation) year 3 (BSC/BMM1)
- N101: BSc Business Studies year 3 (BSC/BS)
- N10B: BSc Business Studies (4 year with Incorporated Foundation) year 3 (BSC/BS1)
- NN1H: BSc Business Studies and Finance year 3 (BSC/BSFIN)
- NN1J: BSc Business Studies and Finance (4 year with Incorp Found) year 3 (BSC/BSFIN1)
- NNM1: BSc Business Studies & Marketing with Intl Experience year 4 (BSC/BSMIE)
- NN1M: BSc Business Studies and Marketing year 3 (BSC/BSMKT)
- NN1K: BSc Business Studies & Marketing (4 year with Incorp Found) year 3 (BSC/BSMKT1)
- N501: BSc Marketing year 3 (BSC/MKT)
- N50B: BSc Marketing (4 year with Incorporated Foundation) year 3 (BSC/MKT1)
- N50F: BSc Marketing year 3 (BSC/MKTF)
- N2NK: BSc Management with Accounting year 3 (BSC/MWACC)
- N2NL: BSc Management with Accounting (4 year with Incorp Found) year 3 (BSC/MWACC1)
- C82B: BSc Psychology with Business (4yr with Incorp Foundation) year 3 (BSC/PWB1)
- 2R88: BSc Psychology with Business with International Experience year 4 (BSC/PWBIE)
- C6N1: BSc Sport Science & Business Management year 3 (BSC/SSB)
- M1N1: LLB Law with Business Studies year 3 (LLB/LBS)
- MN1B: LLB Law with Business (4year with Incorporated Foundation) year 3 (LLB/LBS1)