Overview

The module is split into four distinct phases, known as 'Crits'. Each phase requires a presentation be submitted/presented to the company - each phase corresponds a four-step design process. These presentations are assessed by college staff.

• Crit 1 - presentation of market and user research, along with a definition of design intent and direction.
• Crit 2 - presentation of concept ideas along with initial 'proof of concept' testing results.

(Presentations have a max time of 4 minutes each)

During this module, students will implement a human centred design process identical to that used by commercial and professional designers - taking a user problem through the identification and research phase, through ideation into final concept, and then into the manufacture of a user testable working prototype (module 3046).

The module also focuses on creating a marketing video for the product, along with creating a poster to communicate the innovation and use of the product - the poster, product and video will be on display during the degree show at the end of the year

The module is split into four distinct phases, known as 'Crits'. Each phase requires a presentation be submitted/presented to the company - each phase corresponds a four-step design process. These presentations are assessed by college staff.

• Crit 1 - presentation of market and user research, along with a definition of design intent and direction.
• Crit 2 - presentation of concept ideas along with initial 'proof of concept' testing results.

(Presentations have a max time of 4 minutes each)

During this module, students will implement a human centred design process identical to that used by commercial and professional designers - taking a user problem through the identification and research phase, through ideation into final concept, and then into the manufacture of a user testable working prototype (module 3046).

The module also focuses on creating a marketing video for the product, along with creating a poster to communicate the innovation and use of the product - the poster, product and video will be on display during the degree show at the end of the year

Assessment Strategy

-threshold -(D ) See the learning outcomes.

-good -(B) A good overall grasp of all the learning outcomes and how they relate to one another.

-excellent -(A) A very good grasp of all the learning outcomes and the ability to reflect on their relationship to one another in an analytic way.

Learning Outcomes

• Demonstrate an understanding of how to apply more complex human centred design principles in commercial contexts.

• Demonstrate awareness of some of the environmental and ethical issues involved.

• Demonstrate the knowledge and understanding of effective marketing media and digital advertising techniques

• Demonstrate the use of IT to a professional standard, including: CAD, CAM, digital graphic design, digital media production

• Identify a real-world problem which need addressing through the design and manufacture of a new product.

• Produce innovation and project management evidence that takes into account real user needs and desires, economic viability and market potential, manufacturing feasibility.