Modiwl BIC-0012:
Business Functions
Business Functions 2022-23
BIC-0012
2022-23
Bangor University International College (Department)
Module - Semester 1 & 2
10 credits
Module Organiser:
Bukola Adetonwa
Overview
a) The marketing function within a business; marketing goals and structures and simple strategic analysis of the marketing environment
b) Pricing, distribution and marketing communications; marketing mix planning, the product life cycle and research into and development of new products
c) Globalisation; the growth of the multi-national company; the impact of new technology, especially the Internet; the international manager
d) European Union and its impact on British business; implicit and explicit barriers to trade; WTO and other global organisations and agencies
e) HRM role and standard functions; managing change and resolving conflict in the workplace
Assessment Strategy
-threshold -Grade DStudent has shown sufficient grasp of some of the topics studied to have achieved the lowest level of pass which allows progression onto an undergraduate degree programme
-good -Grade BStudent has demonstrated a sound, basic knowledge of most of the topics and issues covered in the module and achieved a grade showing clear suitability for study at undergraduate degree level.
-excellent -Grade AStudent has demonstrated consistent engagement with all topics and issues studied in the module and attained a grade which shows the ability to study effectively at undergraduate degree level.
Learning Outcomes
- Demonstrate an understanding of the importance of marketing and devising an appropriate marketing strategy for a business
- Explain the HR role and functions in terms of recruitment, appointment, training and appraisal of staff
- Explain the factors affecting the effective marketing of a product, including market research, planning, positioning, pricing, promotion and distribution of products
- Explain the move towards a global economy and give examples of international organisations, groupings and agencies that influence the flow of international trade
- Show how HR can contribute to change management and conflict resolution within businesses
- Show how globalisation has impacted on businesses and influenced the development of the managerial role and function
Assessment method
Coursework
Assessment type
Crynodol
Description
Coursework essay
Weighting
30%
Assessment method
Exam (Centrally Scheduled)
Assessment type
Crynodol
Description
Final exam
Weighting
70%