Sgipiwch i’r prif gynnwys
Home

Gwybodaeth ar gyfer:

  • Alumni
  • Ymgeiswyr
  • Myfyrwyr Presennol
  • Staff
  • Rhieni
  • Swyddi
  • Covid-19
  • English
Fy ngwlad:

Main Menu

    • Opsiynau Astudio
      • Hafan Astudio
      • Pam Astudio ym Mangor?
      • Astudiaethau Israddedig
      • Astudiaethau Ôl-raddedig Trwy Ddysgu
      • Ymchwil Ôl-raddedig
      • Cyrsiau Rhan-amser
      • Cyrsiau sy’n Cychwyn Fis Ionawr
      • Prentisiaethau Gradd
      • Astudio Dramor
      • Cyfleoedd Profiad Gwaith
    • Cyngor Astudio
      • Gwneud Cais
      • Wedi Gwneud Cais?
      • Ffioedd a Chyllid
      • Ysgoloriaethau a Bwrsariaethau
      • Paratoi ar gyfer y Brifysgol
    • Blas o Fangor
      • Dyddiau Agored ac Ymweliadau Ar-lein
      • Teithiau 360, Fideos a Mwy

    Dod o hyd i Gwrs

    Archebu Prospectws

    • Bywyd Myfyrwyr
      • Hafan Bywyd Myfyrwyr
      • Bangor a’r Ardal
      • Bywyd Cymdeithasol ac Adloniant
      • Llety
      • Clybiau a Chymdeithasau
      • Chwaraeon
      • Teithiau 360, Fideos a Mwy
    • Eich Profiad ym Mangor
      • Cefnogaeth i Fyfyrwyr
      • Sgiliau a Chyflogadwyedd
      • Astudio neu Gweithio Dramor
      • Ffioedd a Chyllid

    Proffiliau Myfyrwyr

    Gwyliwch ein Fideos

    • Ymchwil
      • Hafan Ymchwil
      • Ein Hymchwil
      • Ymchwil o fewn Ysgolion/Colegau Academaidd
      • Sefydliadau a Chanolfannau Ymchwil
      • Porth Ymchwil
      • Swyddfa Ymchwil, Arloesi ac Effaith
      • Ynni
      • Newyddion Ymchwil
    • Cyfleoedd Ymchwil Ôl-raddedig
      • Ymchwil Ôl-raddedig
      • Ysgol Ddoethurol
    • Digwyddiadau a Chyfleoedd Hyfforddi
      • Datblygu Ymchwilwyr
    • Y Brifysgol
      • Amdanom Ni
      • Ein Cenhadaeth
      • Strategaeth 2030
      • Adolygiad Blynyddol
      • Ein Lleoliad
      • Ysgolion Academaidd a Cholegau
      • Gwasanaethau a Chyfleusterau
      • Rheolaeth a Llywodraethiant y Brifysgol
      • Swyddfa’r Is-Ganghellor
      • Gweithio gyda Busnes
      • Gweithio gyda’r Gymuned
      • Cynaliadwyedd
      • Cysylltwch â Ni
    • Gweithio i Ni
      • Swyddi
    • Rheolaeth a Llywodraeth y Brifysgol
      • Polisïau a Gweithdrefnau’r Brifysgol
      • Datganiad ar Gaethwasiaeth a Masnachu Pobl
    • Y Brifysgol a’r Gymuned
      • Pontio
      • Cyfleusterau Chwaraeon
      • Cyfleusterau Cynadleddau
      • Llefydd i Fwyta ac Yfed
      • Digwyddiadau Cyhoeddus
      • Ehangu Mynediad
      • Gwasanaethau i Ysgolion
    • Gwasanaethau Busnes
      • Hafan Gwasanaethau Busnes
    • Hwb Cydweithredu
      • Cyllid ar gyfer Cydweithio, Ymchwil a Datblygu ac Arloesi
      • Cyfleusterau a Rhwydweithiau Busnes
      • Ymgynghoriaeth, Arbenigedd a Gwybodaeth Arbenigol
      • Eiddo Deallusol a Masnacheiddio
      • Lleoliadau Myfyrwyr ac Interniaethau Mewn Busnes a Menter
      • Hyfforddiant a Datblygiad Proffesiynol Parhaus
      • Prentisiaethau Gradd
      • Hwb Cydweithredu
    • Cynadleddau a Chiniawa Busnes
      • Cyfleusterau a Rhwydweithiau Busnes
      • Ciniawa Busnes
    • Cysylltiadau
      • Swyddfa Ymchwil, Arloesi ac Effaith
      • Cysylltwch â Ni
    • Newyddion
      • Newyddion Cyfredol
      • Newyddion Ymchwil
      • Newyddion Myfyrwyr
    • Digwyddiadau
      • Digwyddiadau

    • Opsiynau Astudio
      • Hafan Astudio
      • Pam Astudio ym Mangor?
      • Astudiaethau Israddedig
      • Astudiaethau Ôl-raddedig Trwy Ddysgu
      • Ymchwil Ôl-raddedig
      • Cyrsiau Rhan-amser
      • Cyrsiau sy’n Cychwyn Fis Ionawr
      • Prentisiaethau Gradd
      • Astudio Dramor
      • Cyfleoedd Profiad Gwaith
    • Cyngor Astudio
      • Gwneud Cais
      • Wedi Gwneud Cais?
      • Ffioedd a Chyllid
      • Ysgoloriaethau a Bwrsariaethau
      • Paratoi ar gyfer y Brifysgol
    • Blas o Fangor
      • Dyddiau Agored ac Ymweliadau Ar-lein
      • Teithiau 360, Fideos a Mwy

    Dod o hyd i Gwrs

    Archebu Prospectws

    • Bywyd Myfyrwyr
      • Hafan Bywyd Myfyrwyr
      • Bangor a’r Ardal
      • Bywyd Cymdeithasol ac Adloniant
      • Llety
      • Clybiau a Chymdeithasau
      • Chwaraeon
      • Teithiau 360, Fideos a Mwy
    • Eich Profiad ym Mangor
      • Cefnogaeth i Fyfyrwyr
      • Sgiliau a Chyflogadwyedd
      • Astudio neu Gweithio Dramor
      • Ffioedd a Chyllid

    Proffiliau Myfyrwyr

    Gwyliwch ein Fideos

    • Ymchwil
      • Hafan Ymchwil
      • Ein Hymchwil
      • Ymchwil o fewn Ysgolion/Colegau Academaidd
      • Sefydliadau a Chanolfannau Ymchwil
      • Porth Ymchwil
      • Swyddfa Ymchwil, Arloesi ac Effaith
      • Ynni
      • Newyddion Ymchwil
    • Cyfleoedd Ymchwil Ôl-raddedig
      • Ymchwil Ôl-raddedig
      • Ysgol Ddoethurol
    • Digwyddiadau a Chyfleoedd Hyfforddi
      • Datblygu Ymchwilwyr
    • Y Brifysgol
      • Amdanom Ni
      • Ein Cenhadaeth
      • Strategaeth 2030
      • Adolygiad Blynyddol
      • Ein Lleoliad
      • Ysgolion Academaidd a Cholegau
      • Gwasanaethau a Chyfleusterau
      • Rheolaeth a Llywodraethiant y Brifysgol
      • Swyddfa’r Is-Ganghellor
      • Gweithio gyda Busnes
      • Gweithio gyda’r Gymuned
      • Cynaliadwyedd
      • Cysylltwch â Ni
    • Gweithio i Ni
      • Swyddi
    • Rheolaeth a Llywodraeth y Brifysgol
      • Polisïau a Gweithdrefnau’r Brifysgol
      • Datganiad ar Gaethwasiaeth a Masnachu Pobl
    • Y Brifysgol a’r Gymuned
      • Pontio
      • Cyfleusterau Chwaraeon
      • Cyfleusterau Cynadleddau
      • Llefydd i Fwyta ac Yfed
      • Digwyddiadau Cyhoeddus
      • Ehangu Mynediad
      • Gwasanaethau i Ysgolion
    • Gwasanaethau Busnes
      • Hafan Gwasanaethau Busnes
    • Hwb Cydweithredu
      • Cyllid ar gyfer Cydweithio, Ymchwil a Datblygu ac Arloesi
      • Cyfleusterau a Rhwydweithiau Busnes
      • Ymgynghoriaeth, Arbenigedd a Gwybodaeth Arbenigol
      • Eiddo Deallusol a Masnacheiddio
      • Lleoliadau Myfyrwyr ac Interniaethau Mewn Busnes a Menter
      • Hyfforddiant a Datblygiad Proffesiynol Parhaus
      • Prentisiaethau Gradd
      • Hwb Cydweithredu
    • Cynadleddau a Chiniawa Busnes
      • Cyfleusterau a Rhwydweithiau Busnes
      • Ciniawa Busnes
    • Cysylltiadau
      • Swyddfa Ymchwil, Arloesi ac Effaith
      • Cysylltwch â Ni
    • Newyddion
      • Newyddion Cyfredol
      • Newyddion Ymchwil
      • Newyddion Myfyrwyr
    • Digwyddiadau
      • Digwyddiadau

Gwybodaeth ar gyfer:

  • Alumni
  • Ymgeiswyr
  • Myfyrwyr Presennol
  • Staff
  • Rhieni
  • Swyddi
  • Covid-19
Fy ngwlad:

Search

Close

Breadcrumb

Rhannwch y dudalen hon
  • Twitter
  • Facebook
  • LinkedIn
  • English

Rhannwch y dudalen hon
  • Twitter
  • Facebook
  • LinkedIn

Ymunwch â ni ar Ddiwrnod Agored Arlein

Archebwch eich lle

Archebu Prospectws

Archebu nawr

Sgwrsiwch â staff a myfyrwyr

Cysylltwch drwy Unibuddy

Modiwl ASB-3106:
Enterprise by Design

Ffeithiau’r Modiwl

Rhedir gan Bangor Business School

20.000 Credyd neu 10.000 Credyd ECTS

Semester 1 a 2

Trefnydd: Dr Siwan Mitchelmore

Amcanion cyffredinol

This module aims to provide a detailed insight into the concepts of entrepreneurship and the role of small firms within the economy. To recognise the importance of entrepreneurs and small firms as the lifeblood of an economy, and their contribution to innovation, wealth creation and employment. Provides students with an experience of being part of the early stages of a creative startup; a complex and creative activity that requires a multidisciplinary approach to problem solving that culminates in a ‘pitch’ (Presentation and Exhibition of a Proposal). It provides students with skills, knowledge and understanding of how to identify and respond to real needs, drawing on knowledge from within BASE Specialist Domains.

Cynnwys cwrs

Introduction to entrepreneurship; Evolution of the Concept of Entrepreneurship; Characteristics of the entrepreneur; Creativity, innovation and entrepreneurship; The role of entrepreneurs in the economy and society; Entrepreneurship in large firms; Types of entrepreneurship; Defining small businesses; Entrepreneurship in the future.

Working within Double Diamond framework (Design Council), identify and communicate:

  1. Problem: Identify a specific need that requires either a new product and/or service.
  2. Solution: Develop a proposal that responds directly to the problem identified, with Design and Enterprise decisions informed by each of the BASE Specialist Domains.

Meini Prawf

ardderchog

A- to A+ (70%+): Outstanding Performance. The relevant information accurately deployed. Excellent grasp of theoretical/conceptual/practice elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Strong evidence of the use of creative and reflective skills.

trothwy

D- to D+ (40-49%): No major omissions or inaccuracies in the deployment of information/skills. Some grasp of theoretical/conceptual/practical elements. Integration of theory/practice/information present intermittently in pursuit of the assessed work's objectives.

da

B- to B+ (60-69%): Very good performance Most of the relevant information accurately deployed. Good grasp of theoretical/conceptual/practical elements. Good integration of theory/practice/information in pursuit of the assessed work's objectives. Evidence of the use of creative and reflective skills.

C- i C+

C- to C+ (50-59%): Much of the relevant information and skills mostly accurately deployed. Adequate grasp of theoretical/conceptual/practical elements. Fair integration of theory/practice/information in the pursuit of the assessed work's objectives. Some evidence of the use of creative and reflective skills.

Canlyniad dysgu

  1. Apply professional Design and Enterprise toolkit to synthesise knowledge from across the BASE Specialist Domains. Working in multidisciplinary teams to create commercial value.

  2. Critically assess the viability of potential ideas, by examining different tools and conducting industry and market analysis to assess the commercial value of opportunities.

  3. Evaluate the characteristics of entrepreneurs within large and small firms, analyse their role in value creation. Examine the critical role of the SME sector in the economy, analyse how it influences our economic and social fabric.

  4. Appraising the relevance of creativity and innovation to the entrepreneurial process. Distinguishing the important role that creativity and innovation plays in the entrepreneurial process and how these can be selected to provide a formula for organisations to create commercial opportunities.

Dulliau asesu

Math Enw Disgrifiad Pwysau
Analyse an entrepreneur 40.00
Proposal and Exhibition 30.00
Business Concept Statement 30.00

Strategaeth addysgu a dysgu

Oriau
Lecture

A two hour lecture every week in semester 1 and 2

40
Private study

Additional Study – reading time, preparing and taking assessments. Meeting in teams to develop ideas and prepare for the exhibition and presentation.

160

Sgiliau Trosglwyddadwy

  • Llythrennedd - Medrusrwydd mewn darllen ac ysgrifennu drwy amrywiaeth o gyfryngau
  • Rhifedd - Medrusrwydd wrth ddefnyddio rhifau ar lefelau priodol o gywirdeb
  • Defnyddio cyfrifiaduron - Medrusrwydd wrth ddefnyddio ystod o feddalwedd cyfrifiadurol
  • Archwilio - Gallu ymchwilio ac ystyried dewisiadau eraill
  • Adalw gwybodaeth - Gallu mynd at wahanol ac amrywiol ffynonellau gwybodaeth
  • Sgiliau Rhyngbersonol - Gallu gofyn cwestiynau, gwrando'n astud ar atebion a'u harchwilio
  • Dadansoddi Beirniadol & Datrys Problem - Gallu dadelfennu a dadansoddi problemau neu sefyllfaoedd cymhleth. Gallu canfod atebion i broblemau drwy ddadansoddiadau ac archwilio posibiliadau
  • Cyflwyniad - Gallu cyflwyno gwybodaeth ac esboniadau yn glir i gynulleidfa. Trwy gyfryngau ysgrifenedig neu ar lafar yn glir a hyderus.
  • Gwaith Tîm - Gallu cydweithio'n adeiladol ag eraill ar dasg gyffredin, ac/neu fod yn rhan o dîm gweithio o ddydd i ddydd
  • Rheloaeth - Gallu defnyddio, cydlynu a rheoli adnoddau (dynol, ffisegol ac/neu ariannol)
  • Dadl - Gallu cyflwyno, trafod a chyfiawnhau barn neu lwybr gweithredu, naill ai gydag unigolyn neu mewn grwˆp ehangach
  • Hunanymwybyddiaeth & Ystyried - Bod yn ymwybodol o'ch cryfderau, gwendidau, nodau ac amcanion eich hun. Gallu adolygu ,cloriannu a myfyrio'n rheolaidd ar eich perfformiad eich hun ac eraill.

Sgiliau pwnc penodol

  • People management: to include communications, team building, leadership and motivating others.
  • Problem solving and critical analysis: analysing facts and circumstances to determine the cause of a problem and identifying and selecting appropriate solutions.
  • Research: the ability to analyse and evaluate a range of business data, sources of information and appropriate methodologies, which includes the need for strong digital literacy, and to use that research for evidence-based decision-making.
  • Commercial acumen: based on an awareness of the key drivers for business success, causes of failure and the importance of providing customer satisfaction and building customer loyalty.
  • Innovation, creativity and enterprise: the ability to act entrepreneurially to generate, develop and communicate ideas, manage and exploit intellectual property, gain support, and deliver successful outcomes.
  • Numeracy: the use of quantitative skills to manipulate data, evaluate, estimate and model business problems, functions and phenomena.
  • Networking: an awareness of the interpersonal skills of effective listening, negotiating, persuasion and presentation and their use in generating business contacts.
  • Ability to work collaboratively both internally and with external customers and an awareness of mutual interdependence.
  • Ability to work with people from a range of cultures.
  • Articulating and effectively explaining information.
  • Building and maintaining relationships.
  • Communication and listening including the ability to produce clear, structured business communications in a variety of media.
  • Conceptual and critical thinking, analysis, synthesis and evaluation.
  • Self-management: a readiness to accept responsibility and flexibility, to be resilient, self-starting and appropriately assertive, to plan, organise and manage time.
  • Self reflection: self-analysis and an awareness/sensitivity to diversity in terms of people and cultures. This includes a continuing appetite for development.

Adnoddau

Rhestrau Darllen Bangor (Talis)

http://readinglists.bangor.ac.uk/modules/asb-3106.html

Rhestr ddarllen

Design Thinking and Concurrent Design and Development * Ambrose, G. and Harris, P., 2010. Design thinking. Lausanne: AVA Academia. * Sutton, R. I., 2007; Weird Ideas that Work: How to build a Creative Company. Free Press, Simon and Schuster, * Holmann, R. Kaas, H-W. Keeling, D., Oct 2004., The Future of Product Development, McKinsey Quarterly. * Brown, T. Jun 2008., Design Thinking. Harvard Business Review. * Kolko, J., Sep 2015., Design Thinking Comes of Age. Harvard Business Review

Cyrsiau sy’n cynnwys y modiwl hwn

Gorfodol mewn cyrsiau:

  • N2T1: BA Business Management and Chinese year 4 (BA/BMCH)
  • N2R1: BA Business Management and French year 4 (BA/BMFR)
  • N2R2: BA Business Management and German year 4 (BA/BMG)
  • N2R3: BA Business Management and Italian year 4 (BA/BMI)
  • N2M1: BA Business Management and Law year 3 (BA/BML)
  • N2MB: BA Business Man & Law (4 year with Incorp Foundation) year 3 (BA/BML1)
  • N2R4: BA Business Management and Spanish year 4 (BA/BMS)
  • N1R1: BA Bus Stud with French year 4 (BA/BSFR)
  • N1R2: BA Business Studies with German year 4 (BA/BSGER)
  • N1R3: BA Business Studies with Italian year 4 (BA/BSIT)
  • N1R4: BA Business Studies with Spanish year 4 (BA/BSSP)
  • N1T1: BA Business Studies and Chinese year 4 (BA/BUSCH)
  • NR1C: BA Business Studies/French year 4 (BA/BUSSF)
  • NR1F: BA Business Studies and German year 4 (BA/BUSSG)
  • NR1H: BA Business Studies and Italian year 4 (BA/BUSSI)
  • N102: BA Business Studies (with International Experience) year 4 (BA/BUSSIE)
  • NR1K: BA Business Studies and Spanish year 4 (BA/BUSSS)
  • N201: BSc Business Management (Bangor Uni International College) year 3 (BSC/BICBM)
  • N203: BSc Business Man with Acc (Bangor Uni International College) year 3 (BSC/BICBMA)
  • N202: BSc Business Man & Finance (Bangor Uni International Coll) year 3 (BSC/BICBMF)
  • N105: BSc Business Studies (Bangor International College) year 3 (BSC/BICBS)
  • N106: BSc Business Stud & Finance (Bangor International College) year 3 (BSC/BICBSF)
  • NN24: BSc Management with Account (Bangor International College) year 3 (BSC/BICMNA)
  • N200: BSc Business Management year 3 (BSC/BM)
  • N20B: BSc Business Management (4 year with Incorp Foundation) year 3 (BSC/BM1)
  • N2ND: BSc Business Management with Accounting year 3 (BSC/BMA)
  • N2NF: BSc Business Man with Account (4 yr with Incorp Foundation) year 3 (BSC/BMA1)
  • N3NF: BSc Business Management with Accounting year 3 (BSC/BMAF)
  • N2NP: BSc Business Management with Accounting with Placement Year year 4 (BSC/BMAP)
  • NN23: BSc Business Management and Finance year 3 (BSC/BMF)
  • NN2B: BSc Business Man & Finance (4 year with Incorp Foundation) year 3 (BSC/BMF1)
  • N20F: BSc Business Management year 3 (BSC/BMFF)
  • NN2F: BSc Business Management and Finance year 3 (BSC/BMFINF)
  • NN2P: Business Management and Finance with Placement Year year 4 (BSC/BMFP)
  • NBR1: BSc Business Management with French year 4 (BSC/BMFR)
  • NBR2: BSc Business Management with German year 4 (BSC/BMG)
  • NBR3: BSc Business Management with Italian year 4 (BSC/BMI)
  • N20P: BSc Business Management with Placement Year year 4 (BSC/BMPP)
  • NBR4: BSc Business Management with Spanish year 4 (BSC/BMS)
  • N101: BSc Business Studies year 3 (BSC/BS)
  • N10B: BSc Business Studies (4 year with Incorporated Foundation) year 3 (BSC/BS1)
  • NN1H: BSc Business Studies and Finance year 3 (BSC/BSFIN)
  • NN1J: BSc Business Studies and Finance (4 year with Incorp Found) year 3 (BSC/BSFIN1)
  • N2NK: BSc Management with Accounting year 3 (BSC/MWACC)
  • N2NL: BSc Management with Accounting (4 year with Incorp Found) year 3 (BSC/MWACC1)
  • C6N1: BSc Sport Science & Business Management year 3 (BSC/SSB)

Opsiynol mewn cyrsiau:

  • N107: BA Business year 3 (BA/BUS)
  • NR51: BA Marketing and French (4 year) year 4 (BA/MKTFR#)
  • NR52: BA Marketing and German (4 year) year 4 (BA/MKTGER4)
  • NR53: BA Marketing and Italian (4 year) year 4 (BA/MKTITAL)
  • NR54: BA Marketing and Spanish (4 year) year 4 (BA/MKTSP)
  • N109: BSc Bus Analytics w Financial Tech year 3 (BSC/BAFT)
  • N503: BSc Marketing (Bangor International College) year 3 (BSC/BICMRK)
  • N501: BSc Marketing year 3 (BSC/MKT)
  • N50B: BSc Marketing (4 year with Incorporated Foundation) year 3 (BSC/MKT1)
  • N50F: BSc Marketing year 3 (BSC/MKTF)
  • N50P: BSc Marketing with Placement Year year 4 (BSC/MKTP)
  • C6N5: BSc Sport Science & Marketing year 3 (BSC/SSM)
  • CN5P: Sport Science and Marketing with Placement Year year 4 (BSC/SSMP)

Hafan

Astudio

  • Astudio Israddedig
Hafan

Dilynwch Ni

  • Twitter
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn

Prifysgol Bangor

Bangor, Gwynedd, LL57 2DG, UK

+44 (0)1248 351151

Cysylltwch â Ni

Ymweld â’r Brifysgol

Mapiau a Chyfarwyddiadau Teithio

Polisi

  • Cydymffurfiaeth Gyfreithiol
  • Datganiad Deddf Caethwasiaeth Modern 2015
  • Datganiad Hygyrchedd Prifysgol Bangor
  • Preifatrwydd a Chwcis
Map

Mae Prifysgol Bangor yn Elusen Gofrestredig: Rhif 1141565

© 2020 Prifysgol Bangor