International Marketing 2023-24
Bangor Business School
Module - Semester 2
The content will cover the key concepts, theories and issues involved in international marketing including the influence of the macro-environment, on international marketing. Students will assess different market entry modes available to companies and consider the challenges surrounding the design of the international marketing mix for different international markets.
- Analyse the factors influencing marketers in developing/implementing international marketing practice.
- Apply judgement and analytical skill to international marketing practice.
- Demonstrate an understanding of the theories and principles underlying international marketing.
- Evaluate professional/commercial and academic literature.